WordStream Management Team

The WordStream management team has a proven track record of developing and marketing innovative, scalable, and productive software solutions worldwide.

Mitchell Leiman

Mitchell Leiman

SENIOR VICE PRESIDENT, GENERAL MANAGER

Mitchell Leiman is WordStream’s Senior Vice President and General Manager. Mitchell is responsible for the overall operations of WordStream. Prior to WordStream, Mitchell was an executive with Cimpress and Constant Contact, and a Partner with Bain & Company. Outside of work, Mitchell has a passion for working with non-profits to help them scale their impact.

Laura Taylor

Laura Taylor

SENIOR VICE PRESIDENT OF MARKETING

Laura Taylor is WordStream’s Senior Vice President of Marketing. On any given day Laura can be found fine-tuning WordStream's very own PPC campaigns, generating powerful email marketing campaigns and landing pages and continually evolving our website.

Laura is responsible for the entire journey of a prospect from arriving at our website, to providing tools for a prospect to consider our platform, to purchasing, and ultimately starting their relationship with WordStream. She is passionate about making all WordStream's touch-points world-class and on brand and to elevate WordStream products and offerings to a best-in-class user experience.

Steve Tremblay

Steve Tremblay

VICE PRESIDENT OF BUSINESS OPERATIONS

Steve Tremblay joined WordStream as Vice President of Business Operations in August 2017. He is responsible for the company’s operating systems and processes that enable the organization to scale and work efficiently. Most recently, Steve served as Vice President of Finance at Onshape, and has previously held senior financial and operational roles in a number of software companies, including Objective Logistics, ClearForest, and Siebel. Outside the office, Steve is a proud board member on the Burlington Community Scholarship Foundation Dollars for Scholars, and enjoys coaching youth soccer and basketball.

Kristen Yerardi

Kristen Yerardi

SENIOR VICE PRESIDENT OF PRODUCT

Kristen Yerardi is WordStream’s Senior Vice President of Product. Kristen joined WordStream in November of 2010 to build a world-class client services organization through developing training modules on the product, providing ongoing support materials, and ensuring our internal processes deliver efficient and effective resolutions to client issues. Kristen has led teams as large as thirty-five and as small as four throughout her 15-plus years of focusing on delivering exceptional experiences to customers. In 2018, Kristen took over the role of SVP of Product.

John Hatcher

VICE PRESIDENT, SALES

John Hatcher is WordStream’s VP of Sales. John is responsible for leading our high growth, high velocity sales team, help SMB’s all over the world successfully navigate the online advertising landscape to help grow their business. John has been with WordStream for the last 7 years and has worked every position on the WordStream sales floor. He understands the nuances that go along with every position and has a passion for helping others grow and expand their careers. John holds a BS in Marketing from Plymouth State University as well as an MBA in General Business Management.