The Conversion Toolkit: Easily Create Landing Pages and Pop-Ups

Let’s be frank. You work hard to get prospective customers on your business’s website. Whether you drive site traffic with paid search campaigns, paid social campaigns, SEO, or all of the above, you invest your time, money, and effort into doing so.

Wouldn’t you like to turn those investments into revenue?

Of course you would. And with a strong arsenal of landing pages and pop-ups, anyone can become a pro at converting site visitors into leads and leads into paying customers.

The problem is that running a small business is a full-time job—maybe even two full-time jobs. Between improving your product or service, hiring extra hands, putting out various fires, and everything else that comes with the gig, chances are that you don’t have the time or the resources to build custom landing pages and compelling pop-ups.

No worries. We’ve got you covered.

A landing page & pop-up creator for small businesses

Conversion rate optimization, more commonly known as CRO, is all about getting your website visitors to take action at a higher rate than they do now. If the phrase “take action” strikes you as vague, that’s a good thing. The beauty of CRO is that you have the freedom to approach it in any way that you see fit.


Maybe you’re the owner of a yoga studio. Everyone who tries your class loves it, but you’re having trouble getting the people who visit your website to sign up for a free trial.

Or maybe you’re at the helm of a one-woman digital marketing agency. You’re a master of copywriting and Facebook audience targeting, but you don’t have time to learn how to code.

No matter what your business looks like or how long you’ve been in your industry, the Conversion Toolkit enables you to create the sleek landing pages and enticing pop-ups you need to turn site traffic into sales.

You don’t need a developer. You don’t need a designer. Thanks to a fully stocked library of customizable templates, a simple drag-and-drop user interface, and complete A/B testing functionality, creating and perfecting your own arsenal of CRO weaponry couldn’t be easier.

Create the perfect landing pages in no time

Whether they’re coming from the Facebook news feed or the Google search results, the people who click on your ads expect to learn more about whatever product, service, promotion, or offer was being advertised.


And no matter how awesome your website homepage is, we’re willing to bet that it’s not specific enough to satisfy those consumers’ desire to learn more about your business. Indeed, the best landing pages cater their messaging and design to closely match the ad copy that drove people to visit them in the first place.

With the Conversion Toolkit, you’ll have complete access to a massive library of great-looking, fully customizable landing page templates. And with that many designs and layouts at your disposal, you’ll have everything you need to deliver the right messages to the right people.

Worried about mobile? Don’t be. Every landing page you build with the Conversion Toolkit is mobile responsive, thus enabling you to turn your site traffic into revenue even when your prospects are on the go.

Use pop-ups to fill your funnel

Of course, paid advertisements aren’t your only strategy for getting people on your website. Chances are that a substantial amount of your site traffic comes from the organic search results. And although you don’t directly pay for those clicks, succeeding with SEO requires substantial investments of time and money.

Often, all it takes to drive a return on those investments is a well-crafted, well-timed, impossible-to-resist pop-up. We’re not talking about the spammy windows that take over your entire screen as soon as you land on a website. We’re talking about helpful, contextually relevant offers that only appear on site visitors’ screens after they’ve demonstrated serious engagement with your content.


No matter which type of pop-up you want to use to turn your most engaged prospects into leads—slide boxes, side bars, etc.—the Conversion Toolkit has you covered. It won’t be long after you’ve implemented a few that you’ll be converting site traffic like never before.

Easily create landing pages & pop-ups today

WordStream customers can use the Conversion Toolkit in a few different ways:

  • Basic: Those who want to test the waters have access to two of our ready-to-use templates at no additional cost.
  • Essential: For $20/month, you’ll have access to everything the Conversion Toolkit has to offer. Plus, you’ll be allowed to create up to five unique user profiles. This is the plan we recommend for advertisers and small agencies.
  • Premium: For $65/month, you’ll enjoy all the perks of the Essential plan plus the freedom to add as many user profiles as you’d like. This is the plan we recommend for larger agencies.

To get started, all you have to do is log into WordStream Advisor, head to the “Manage” menu, and select “Conversion Toolkit” to start creating powerful pop-ups and landing pages.

Not a WordStream customer? No problem. Start your free trial of Advisor and you’ll have access to the Conversion Toolkit today!