PPC University

PPC University

Get your PPC performance on the honor roll!
Learn pay-per-click marketing for free with WordStream.

Tools & Resources

Search Marketing Webinars

We offer regular webinars on a range of topics to help you get more from search marketing.

Grade Your Account

Get 40 hours' worth of PPC analysis in 60 seconds or less. It's fast, secure, and free!

AdWords E-Books

Explore our library of free guides, e-books and white papers to learn more about PPC and other web marketing topics.

PPC University: Learn Search Marketing for Free with WordStream

PPC University is a free PPC marketing course brought to you from the PPC experts at WordStream, to help you learn PPC. PPC, also known as pay-per-click marketing or paid search marketing, is a complicated topic, and there’s so much conflicting information out there, it can be overwhelming for beginners – and even for people who have been doing search marketing for years! That’s why we created PPC U, an organized, manageable framework of PPC courses to teach you the basics of paid search as well as more advanced PPC strategies, all in an easy-to-follow format. Wondering how to learn PPC? Your search is over!

PPC University includes a PPC course module on social advertising. In Social Ads 101, you'll learn the ins and outs of social media advertising, including advice on optimizing a Facebook ad campaign, how to create successful Facebook ads, details on Facebook ad costs, the best targeting options in social advertising and more.

Free Google Ads Training in Three Courses

Think of PPC U as a free Google Ads training program. It’s organized into three PPC courses. Beginners can start with PPC 101 and then move onto PPC 102 and Advanced PPC. Each lesson is packed with PPC tips as well as recommendations for PPC tools that will help you along the way.

Why PPC U Beats the Google Ads Help Center

Many marketers turn to the Google Ads Help Center when, well, they need Google Ads help. But the Google Ads Help Center contains an enormous amount of information and can be difficult to navigate.

If you’re just getting started with PPC training or need a little help with Google Ads, PPC U is for you: a contained resource with a clear beginning and end. It’s like going to school for a PPC education — you’ll have guidance the whole way through from industry experts.

The time to start your PPC education is now! Begin with the first lesson in PPC 101, “What is PPC?” and keep going!