
PPC University
Get your PPC performance on the honor roll!
Learn pay-per-click marketing for free with WordStream.

Advanced PPC
Explore Topics & Terms:
7 Best Practices for Google’s NEW Expanded Text Ads

Webinars
Explore Topics & Terms:
3 Bold Tips to Rethink Remarketing
4 Ways to Get Crazy High Conversion Rates with Psychology
Oops! I Ruined My AdWords Account
9 Lead Generation Tactics from 2 Fast-Growing Startups
A Growth Hacker's Guide to Search Engine Marketing
How Content Marketing Really Works: From Top of Funnel to Closed Lead
How Savvy PPC Advertisers Generate High-Quality Phone Call Leads

White Papers
Explore Topics & Terms:
The 20-Minute PPC Work Week: Making the Most of Your PPC Account in Minimal Time
6 Steps to Building a Brilliant Paid Search Account Structure
Complete Guide To Super-High Click-Through Rates
6 Tips to A/B Test Your Way to Winning PPC Ads
How to Compete In AdWords: Get Better Results Without Just Raising Bids
Tricks to Get The Click: 10 Tips for Writing Better PPC Text Ads
Improving Quality Score: The Value of Being More Relevant
Hacking AdWords: Get A Near Perfect Quality Score
Get Crazy High Conversions On Your Landing Pages
Voice Of Customer (VOC): The Secret Weapon For Great Landing Page Copy
Tools & Resources

Search Marketing Webinars
We offer regular webinars on a range of topics to help you get more from search marketing.

Grade Your Account
Get 40 hours' worth of PPC analysis in 60 seconds or less. It's fast, secure, and free!

AdWords E-Books
Explore our library of free guides, e-books and white papers to learn more about PPC and other web marketing topics.
PPC University: Learn Search Marketing for Free with WordStream
PPC University is a free educational resource, brought to you from the PPC experts at WordStream, to help you learn PPC. PPC, also known as pay-per-click marketing or paid search marketing, is a complicated topic, and there’s so much conflicting information out there, it can be overwhelming for beginners – and even for people who have been doing search marketing for years! That’s why we created PPC U, an organized, manageable framework of PPC courses to teach you the basics of paid search as well as more advanced PPC strategies, all in an easy-to-follow format.
NEW! PPC University now includes a course module on social advertising. In Social Ads 101, you'll learn the ins and outs of social media advertising, including advice on optimizing a Facebook ad campaign, how to create successful Facebook ads, details on Facebook ad costs, the best targeting options in social advertising and more.
Free AdWords Training in Three Courses
Think of PPC U as a free Google AdWords training program. It’s organized into three courses. Beginners can start with PPC 101 and then move onto PPC 102 and Advanced PPC. Each lesson is packed with PPC tips as well as recommendations for PPC tools that will help you along the way.
Why PPC U Beats the AdWords Help Center
Many marketers turn to the AdWords Help Center when, well, they need AdWords help. But the AdWords Help Center contains an enormous amount of information and can be difficult to navigate.
If you’re just getting started with PPC or need a little help with AdWords, PPC U is for you: a contained resource with a clear beginning and end. It’s like going to school for a PPC education — you’ll have guidance the whole way through from industry experts.
The time to start your PPC education is now! Begin with the first lesson in PPC 101, “What is PPC?” and keep going!