PPC University

PPC University is a free educational resource, brought to you from the PPC experts at WordStream, to help you learn PPC. PPC, also known as pay-per-click marketing or paid search marketing, is a complicated topic, and there’s so much conflicting information out there, it can be overwhelming for beginners – and even for people who have been doing search marketing for years! That’s why we created PPC U, an organized, manageable framework of PPC courses to teach you the basics of paid search as well as more advanced PPC strategies, all in an easy-to-follow format.

NEW! PPC University now includes a course module on social advertising. In Social Ads 101, you'll learn the ins and outs of social media advertising, including advice on optimizing a Facebook ad campaign, how to create successful Facebook ads, details on Facebook ad costs, the best targeting options in social advertising and more.

Free AdWords Training in Three Courses

Think of PPC U as a free Google AdWords training program. It’s organized into three courses. Beginners can start with PPC 101 and then move onto PPC 102 and Advanced PPC. Each lesson is packed with PPC tips as well as recommendations for PPC tools that will help you along the way.

Why PPC U Beats the AdWords Help Center

Many marketers turn to the AdWords Help Center when, well, they need AdWords help. But the AdWords Help Center contains an enormous amount of information and can be difficult to navigate.

If you’re just getting started with PPC or need a little help with AdWords, PPC U is for you: a contained resource with a clear beginning and end. It’s like going to school for a PPC education — you’ll have guidance the whole way through from industry experts.

The time to start your PPC education is now! Begin with the first lesson in PPC 101, “What is PPC?” and keep going!