Leslie Signor

Bathing suit season is right around the corner, and I know you all are prepping for it! But don’t forget to prep your PPC campaigns so that they are also in the best shape for summer! This is going to be vital for your summer traffic and sales.

Here are a few tips to prepare your campaigns for the summer months.

Summer PPC Tip #1: Refine Your Ads with Seasonal Offers

The...

As a Paid Search Consultant at WordStream, I spend my days working with advertisers (I currently oversee over 160 clients!). I constantly receive the same questions from almost all of them: What’s my competition doing? What are they bidding on? How much do they spend? How are their ads written? I NEED to know!

Well, shockingly, you actually DON’T need to know. Have you ever been in a...