Lisa Smith

Lisa Smith

Biography

Lisa Smith is a freelance writer who has covered the digital marketing industry for more than a decade.

Grammarly example
February 4th, 2020

There is no one-size-fits-all option for marketing technology, but a good tech stack generally includes tools for marketers’ most pressing needs, like analytics, automation, communication, content, customer relationship management, and SEO. Figuring out which marketing tools are most pressing ultimately depends on individual business needs.

“In order to pick the right tech stack, you...

best marketing strategies Udemy courses example
January 7th, 2020

Well, 2020 is here. And, so far, it doesn’t look much different than December 2019. That’s why we asked dozens of digital marketers for their best marketing strategies of last year—and, boy, did they deliver.

Here’s a look at what tops the list for marketing experts 2019—and what we think are the 16 best marketing strategies you can take into 2020. 

1. Educate with...

Facebook ad example
April 15th, 2019

The definition of audience targeting is exactly what you'd expect: It's the practice of using data to segment consumers by demographics or interests in order to find the holy grail that is the right person on the right device at the right moment.

With audience targeting, you’re more likely to reach consumers interested in your products or services with relevant messaging. It also...

SEO tools for 2019 SEMrush
January 14th, 2019

When we asked marketers what tools they were planning to use in 2019, we received more than 70 responses with nearly as many tools. They run the gamut from keyword research, site audits, backlink analysis, and content ideation to scheduling, testing, editing, link-building, outreach, and email marketing. And that’s just to name a few.

While there is no universal tool that serves every...