Lisa Smith

Lisa Smith

Biography

Lisa Smith is a freelance writer who has covered the digital marketing industry for more than a decade.

Facebook ad example
April 15th, 2019

The definition of audience targeting is exactly what you'd expect: It's the practice of using data to segment consumers by demographics or interests in order to find the holy grail that is the right person on the right device at the right moment.

With audience targeting, you’re more likely to reach consumers interested in your products or services with relevant messaging. It also...

SEO tools for 2019 SEMrush
January 14th, 2019

When we asked marketers what tools they were planning to use in 2019, we received more than 70 responses with nearly as many tools. They run the gamut from keyword research, site audits, backlink analysis, and content ideation to scheduling, testing, editing, link-building, outreach, and email marketing. And that’s just to name a few.

While there is no universal tool that serves every...