Lisa Smith

Lisa Smith

Biography

Lisa Smith is a freelance writer who has covered the digital marketing industry for more than a decade.

SEO tools for 2019 SEMrush
January 14th, 2019

When we asked marketers what tools they were planning to use in 2019, we received more than 70 responses with nearly as many tools. They run the gamut from keyword research, site audits, backlink analysis, and content ideation to scheduling, testing, editing, link-building, outreach, and email marketing. And that’s just to name a few.

While there is no universal tool that serves every...

brand story mac simply powerful
November 8th, 2018

Ben & Jerry’s. Nike. Peloton. REI. Toms Shoes. Warby Parker. Yeti.

These brand names alone conjure vivid images of who they are and what they stand for—and these brands all have incredibly passionate audiences to boot.

That’s in part because each of these companies has a genuine brand story. A brand story conveys the history, purpose, and values of a business in a narrative...