Lisa Smith

Lisa Smith

Biography

Lisa Smith is a freelance writer who has covered the digital marketing industry for more than a decade.

brand story mac simply powerful
November 8th, 2018

Ben & Jerry’s. Nike. Peloton. REI. Toms Shoes. Warby Parker. Yeti.

These brand names alone conjure vivid images of who they are and what they stand for—and these brands all have incredibly passionate audiences to boot.

That’s in part because each of these companies has a genuine brand story. A brand story conveys the history, purpose, and values of a business in a narrative...