Lisa Wilkinson

June 19th, 2013

Budgeting seems to be the topic on everyone’s minds lately and I can’t help but think that this is due to Google’s subtle, or not so subtle, ways of telling you when you need to raise your bids and budgets. Google now has the ability to show you trends with your keywords, where you “should” be at for positioning and Max CPC’s, and other various tools that are likely to raise your budgets. I...

February 15th, 2013

A half score and three years ago Google brought forth on this continent, AdWords, conceived in search, and dedicated to the proposition that not all campaigns are created equal.

Your campaigns are engaged in a great civil war, testing whether that campaign, or any campaign you conceived and so dedicated, can long endure. We are met on a great battle-field of that bidding...