Maddie Cary

PPC agency life can be hectic – bouncing from tasks, meetings, phone calls, training, blog-reading. Within a given week, I can average 4-7 meetings per day. Sometimes it’s amazing that we can balance getting all of our tactical work done when comparing the time we spend living in conference rooms or enduring hour-long conference calls. How do we keep our sanity?

Hey, it’s what we do!...

With a thought-out RLSA strategy, you can better craft your ad messaging, landing page experience, and bidding tactics to align with where your target searchers are in the conversion funnel to then drive higher conversion rates and more efficient return.

So don’t leave conversions on the table! You’ve got so much data in the palm of your hands — and it’s all coming from your own site...

Scripts are scary – well, at least they seem scary if you aren’t a programmer or don’t know how to write in Javacript. But don’t let them stop you dead in your tracks.

Even if you’re just beginning to dip your toes into the waters, there are some fantastic free AdWords scripts out there that any account...

It’s that time of year again. You’re pulling out your colorful shorts and lighter sweaters. You’re looking at your disaster of a pantry and asking yourself if you should impulsively buy that labeler.  Your junk drawer has hit the point where it’s starting to give you an eye twitch every time you open it. You can’t fight the organizational urges any longer – it’s time for...

Do you know who your PPC competitors are?

Did you hesitate when you read that question? How often are you monitoring and tracking competitor impacts on your paid search campaigns? Are competitors bidding on your branded keywords? What is your impression share on your top non-branded terms? Are any other advertisers using your trademark in their ads? If you feel...