Margot da Cunha


Margot is a Content Marketing Specialist at WordStream and nutrition graduate student at Framingham State. She loves all things digital, learning about nutrition, running, traveling, and cooking.

Instagram analytics follower stats
November 1st, 2018

Have you looked at your Instagram numbers lately? Perhaps you keep track of your likes or have an idea of your month-to-month follower growth. But have you really explored the analytics and sifted through that data? If the answer is no, it is time to do just that!

Looking at your Instagram analytics will help you understand how the platform is operating as part of your overall...

holiday shopping statistics 2018 presents
October 10th, 2018

While you might be pushing aside your temptation to indulge in your first pumpkin spiced latte of 2018 and opting to hold onto your beach chair as long as humanly possible, the holiday season is coming for us whether we are ready or not.

Some of you may be the shoppers that travel to the mall after Christmas Eve dinner, but your last-minute attitude towards holiday shopping won’t work...

best hotel websites
September 7th, 2018

There are two types of people: those who love staying in hotels and those who hate it. I must say that I lean more towards the latter, and often find myself choosing Airbnb over hotel stays when traveling for leisure. Why? It’s often more affordable, feels less sterile, and can offer unique touches that make the place feel more homey. However, if the hotel is able to market themselves right,...

August 9th, 2018

I can say with 100% confidence that Instagram is winning for favorite social platform among the humans I know. But why do people love Instagram so much?

The most common response I hear when asking my friends, family, and acquaintances this question is, “The pictures!” In 2017, digital asset management company Webdam noted that...

August 7th, 2018

The world of paid search can be challenging to navigate, even for the folks who have been in the weeds for many years. As you may imagine, our customer-facing teams at WordStream get a plethora of questions from marketers and business owners of varying paid marketing expertise. One question that comes up time and time again is, “What is the deal with keywords marked ‘low search volume’ by...

July 16th, 2018

Did you know there are dedicated Facebook groups for “rat moms” (women who own rats, presumably), people who yell at inanimate objects, and even Nickelback fans?

If you use Facebook for personal purposes, you may have taken part in a Facebook group – or perhaps you are more of the silent “lurker” type. Either way, people join Facebook groups for a variety of reasons. Whether it’s a...

guide to facebook advertising for nonprofits
June 18th, 2018

It is no secret that marketers in the non-profit sector do not have the same budgets that most marketers do. After all, it’s the name of the industry!

WordStream employees volunteering for a good cause!

As a graduate student, I know a thing or two about working with a small budget, and luckily Facebook is a great place to do just that! While not...