Margot da Cunha

Biography

Margot is a Content Marketing Specialist at WordStream and nutrition graduate student at Framingham State. She loves all things digital, learning about nutrition, running, traveling, and cooking.

fashion marketing tips
July 3rd, 2019

Unless you live in a temperature stable nudist colony, it is likely that clothing is a pretty critical component of your day-to-day. That makes fashion a part of your day-to-day.

This widespread need makes fashion a great industry to be in—which presents a challenge for fashion marketers. Like the food and beverage industry, the fashion industry is a highly crowded and competitive space...

couple with keys
June 5th, 2019

Sometimes I think I should quit Instagram because I spend so much time on the platform each week, but then I realize that I’d depriving myself of a true guilty pleasure that carries me through each day. Why? Because who doesn’t love scrolling through pictures and videos posted by friends, family, and business you love? And I’m not the only who feels this way. According to...

Instagram post of a picnic with wine
May 29th, 2019

If you told me ten years ago that I would be writing a guide on hashtagging, I would most likely have laughed in your face. (Sorry!). To think of how far the hashtagging world has come in the last few years is mesmerizing… I can still remember when I first came across the foreign concept of “hashtags.” It must have been around 2010, and back then I thought hashtags were just a cheeky little...

personalized video in email
April 30th, 2019

Video and email go together like ketchup and eggs. Some people love it, while others are a bit confused by the concept. Personally, I’m a fan—of both! Adding a little acidity from the tomato-based ketchup to a nice scramble hits the spot every time, but I can understand the controversy. Ketchup is traditionally paired with burgers and fries, so grabbing that squeeze bottle for breakfast breaks...

stock photo of friends
March 22nd, 2019

Not all of us have time to continuously be adding to a collection of professional photographs for our business advertisements. I would guess that many reading this post are busy business owners and digital marketers who need a way to run ads without spending half their day in a photography studio. While the creative process of photography can be fun for many, it can also be a time and money...

product-photography
February 26th, 2019

Does your idea of photography still include the wind-up disposable cameras at summer camp? Would you consider your experience taking selfies to be the bulk of your photography skills? Well, you’ve come to the right spot!

If your boss has requested some “high-quality” product photographs to promote your business or to use in...

customer spotlight on Vizergy Digital Marketing
January 25th, 2019

Whether you’re operating a small boutique inn or a large chain of hotels, digital marketing can often fall to the back burner as you deal with the immediate concerns of running a hospitality business. You’re helping guests check in, troubleshooting the many issues that all-too-often arise, or training new employees to ensure your operation is running smoothly and your guests are staying happy...

yoga pose
January 17th, 2019

As a graduate student studying nutrition, I felt a bit giddy when I was asked to write about fitness marketing strategies. While I might not be the most athletically talented individual, I’ve always been intrigued by the health and wellness industry. I have secret dreams of becoming a yoga instructor but, unfortunately, opt for the couch more often than not.

Now that the new year has...