Margot da Cunha

Biography

Margot is a Content Marketing Specialist at WordStream and nutrition graduate student at Framingham State. She loves all things digital, learning about nutrition, running, traveling, and cooking.

5K-create-facebook-group
July 16th, 2018

Did you know there are dedicated Facebook groups for “rat moms” (women who own rats, presumably), people who yell at inanimate objects, and even Nickelback fans?

If you use Facebook for personal purposes, you may have taken part in a Facebook group – or perhaps you are more of the silent “lurker” type. Either way, people join Facebook groups for a variety of reasons. Whether it’s a...

guide to facebook advertising for nonprofits
June 18th, 2018

It is no secret that marketers in the non-profit sector do not have the same budgets that most marketers do. After all, it’s the name of the industry!

WordStream employees volunteering for a good cause!

As a graduate student, I know a thing or two about working with a small budget, and luckily Facebook is a great place to do just that! While not...

stunning imagery for real estate landing pages
May 7th, 2018

Looking at real estate online is a hobby for my significant other. He will spend hours upon hours browsing through online listings, but rarely does he like a place enough to have us go see it. For many who have a similar passion for properties, this is likely the case, but for many others they only proactively seek out real estate when there’s a need – for instance, if you’re selling your home...

event marketing
April 25th, 2018

Whether you’re a local chef, software engineer, or digital marketer, there are likely industry events that you always attend (or dream of attending).

For digital marketers, this might include events like HubSpot’s Inbound Marketing conference and Dreamforce. For chefs, that likely includes various wine and food festivals around the country.

Let’s face it, these events are often...

April 5th, 2018

If you run an agency or work at one, you likely know the value of hard work. Agencies are basically small powerhouses trying to do it all for every client. Juggling multiple relationships and delivering quality results simultaneously can be challenging to say the least. 98 Buck Social founder and CEO Chris Heuwetter knows this all too well.

98 Buck Social is a startup marketing agency...

April 2nd, 2018

There are two types of people in this world: those that love to shop, and those that hate to shop. I would say I’m more of a hater than a lover myself, but we all have to do it from time to time.

 

In this consumer-driven world we live in, there are messages left, right, and sideways trying to convince us to buy one product or another. This is what makes retail marketing so...

March 14th, 2018

Would you prefer taking travel advice from Anthony Bourdain or Rachel Ray? While I’m sure Rachel has traveled quite a bit in her day, Mr. Bourdain is a travel connoisseur. Whether it be Spain, China, Seattle, or Japan, he’s seen it all and documented most of it, so he’d likely be your best bet.

Now imagine if you were a hotel owner, and you could get Anthony Bourdain to rave about your...