Margot Whitney

Margot Whitney

Biography

Margot is a content marketing specialist at WordStream and nutrition graduate student at Framingham State. She loves all things digital, learning about nutrition, running, traveling, and cooking.

one photo of a cake with three different Instagram filters
June 26th, 2020

There is something I find so soothing about taking a “mind break” to scroll through my Instagram feed of beautiful, high-quality images. And many of these professional-like photos are taken by your average iPhone owner who has simply become a master of Instagram filters.

Whether you’re just starting to dip your feet in the world of filtering your photographs or trying to up your game...

an Instagram post from the Johnston County Visitors Bureau
February 28th, 2020

After spending 10 days on the beautiful Pacific coast of Costa Rica soaking up the sun and slurping down piña coladas, my husband and I may have contemplated quitting our jobs to start up a catamaran sunset cruise business … Working in the tourism industry sounds pretty glamorous. After all you get to spend your days dreaming about vacation, right?

The other wonderful thing for those in...

cross platform keyword tools wordstream revamped keyword tool
February 20th, 2020

If there is a tool that could make your life easier would you use it? Yes—the answer is always yes!

As a marketer, you already have enough on your plate. Managing multiple campaigns across various platforms, keeping up to date on partnerships, ensuring your budget is being properly allocated, tracking and reporting statistics to higher-ups to confirm an ROI is being made—I am exhausted...

construction marketing
November 4th, 2019

If you are in the construction industry marketing may be the furthest thing from your mind—well, unless you are having trouble booking jobs. Then marketing your business is likely the top thing on your mind.

Whether you’re a single-person operation or you have a dedicated construction marketing team, the industry comes with its unique challenges. From the dangers of the job to...