Margot Whitney

Making a compelling and high-converting landing page might sound simple, but every marketer knows far too well how challenging this can be. WordStream found that 80% of traffic goes to just the top 10% of landing pages.

So now you introduce the element that your company is a startup, and now you...

Have you ever done a search online or clicked on a Facebook ad to land on something way cooler than you expected? Perhaps as the page is loading you are starting to regret your impulsive click because your oven just beeped and your pizza is ready! But then something magical happens … You land on a page that is so gosh darn cool that your pizza starts to burn. Okay, maybe this isn’t a good...

Ah, one of my favorite industries to write about! I love food, and I love eating at restaurants. That’s why the restaurant industry is such a fun one to write about, because I get to think about two of my favorite subjects: food and marketing.

There are many pros and cons to being a marketer in a popular vertical like the restaurant industry. Yes, it is “easy” to market an industry...

Our teeth are such an essential part of our day-to-day lives. Not only are they front and center on our faces, but they help us survive by chewing our food! Dental marketing is not the sexiest thing around, but everyone needs to find a good dentist. (Anyone who has experienced true tooth pain knows exactly how important this is.)

But how do you market your dentist office to make sure...

Did you know that 64% of couples share their engagement on social media with a few hours? To say social media has changed the wedding industry would be an understatement. Planning a wedding used to rely on the phone book, referrals from others, and wedding planners....

Unless you live in a temperature stable nudist colony, it is likely that clothing is a pretty critical component of your day-to-day. That makes fashion a part of your day-to-day.

This widespread need makes fashion a great industry to be in—which presents a challenge for fashion marketers. Like the food and beverage industry, the fashion industry is a highly crowded and competitive space...

Sometimes I think I should quit Instagram because I spend so much time on the platform each week, but then I realize that I’d depriving myself of a true guilty pleasure that carries me through each day. Why? Because who doesn’t love scrolling through pictures and videos posted by friends, family, and business you love? And I’m not the only who feels this way. According to...

If you told me ten years ago that I would be writing a guide on hashtagging, I would most likely have laughed in your face. (Sorry!). To think of how far the hashtagging world has come in the last few years is mesmerizing… I can still remember when I first came across the foreign concept of “hashtags.” It must have been around 2010, and back then I thought hashtags were just a cheeky little...

Video and email go together like ketchup and eggs. Some people love it, while others are a bit confused by the concept. Personally, I’m a fan—of both! Adding a little acidity from the tomato-based ketchup to a nice scramble hits the spot every time, but I can understand the controversy. Ketchup is traditionally paired with burgers and fries, so grabbing that squeeze bottle for breakfast breaks...

Did you know that 95% of car sales today are made at the dealership, but search is the first place people go to begin their buyer’s journey? It is clear to most automotive marketers that online advertising is key to bring new leads into the dealership. Yet, this automotive marketing strategy...