Mark Irvine

Oh, Bing—always in Google’s shadow, and Google has a BIG shadow. Google enjoys a lot of attention: It's the most visited site in the world and generates 3.5 billion searches every day. Google is integrated into our lives, our technology, our politics, and even our language—“Google” is literally now synonymous with “search for something online.”

But Bing is a different...

Back in 2017, when Facebook was the new emerging ad platform for SMBs, we released our first Facebook Ad Benchmarks using our client data at the time. That was an exciting time, but thankfully things have changed in the past two years—since 2017,...

It’s no secret—advertising on mobile can be hard! Screens are small, connections are slow, and your customers’ attentions are short. All of these factors come together to form an inconvenient truth: Mobile conversion rates are lower than on desktop.

There are many ways to improve your...

Advertising for financial services is tough. The industry has some of the most expensive keywords on Google Ads (hitting nearly $50 per click). Even more, it has higher CPCs and CPAs than almost any other industry on...

Summer’s officially over. In the northeast, the leaves are changing colors, the nights are brisk, and the scent of pumpkin spice is in the air. While it may be tempting to relax in your Uggs and enjoy the fall, there’s no rest for PPC advertisers—just as back to school season is ending, the holiday...

Every year, Google holds its annual Google Marketing Live event to announce their newest ad products, features, innovations, and plans for the coming year. And every year, both the event and the hype keep growing! The WordStream crew will be live in the front row of the event in San Francisco, but it’s hard to contain our excitement. Only a select few at Google truly know what they’ll announce...

With one out of three paid clicks on the SERP going to the shopping ads, ecommerce advertisers know that they can’t miss the prime digital shelf that shopping campaigns provide.

Whether you’re launching your first shopping campaign or managing shopping campaigns for a client, it can be daunting to know whether you’re doing a good job. Many advertisers may be surprised to discover that...

Last month, Google announced another major change to its keyword match types. Specifically, exact match keywords would begin to serve to search terms that are “close variants that share the same meaning of your keywords,” including synonyms, paraphrases, and results with the same implied intent...

We live in a multi-device world – we know that well. But as marketers, we’ve been conditioned to think of our “multi-device” world as a collection of computers, tablets, and mobile devices. Certainly, these are all important devices in our marketing campaigns – but they’re not the only screens capturing...

A hard lesson for search marketers to learn is that their ads and keywords are only as good as the people who see them. Google may reach billions of users between the display network and the 3.5 billion daily searches on the platform, but there’s no way that everyone online is equally likely to be your next customer.

In the past, Google has introduced a number of different solutions...