Mark Irvine

Since March, we have been tracking how marketers can respond to significant changes caused by the coronavirus pandemic. Back in April, we saw that some industries began to see varying performance from their PPC campaigns, and we released updated Google Ads Benchmarks during COVID-19 to provide a...

When Google first released Customer Match in 2015, it changed the game for paid search advertisers. With the release of Customer Match, advertisers could take their remarketing campaigns to new heights by allowing ads to be targeted...

There’s a long path ahead of us before we fully recover from the COVID-19 pandemic, but many communities and businesses are starting to recover. In late April, many PPC advertisers noticed stronger performance than they did in the first weeks of the crisis.

As communities begin to relax stay-at-home...

April tested all of us. As our public health and economic systems were pushed to their limits as a result of the COVID-19 pandemic, we were forced to quickly wrestle with unexpected challenges and adjust our lives to the new normal. We have a long road ahead of us, but at the end of the month, things look better than they did a few weeks ago. In some regions, the curve is beginning to flatten...

While the coronavirus pandemic has businesses closing their doors and shoppers forced to turn online, many brick-and-mortars are quickly learning how to get their business online. While some industries are seeing increased volume during COVID19, many aren...

Every year, we update our Google Ads industry benchmarks to account for the new changes and trends that advertisers are experiencing on the largest online ad platform. Earlier this month in March, we shared...

The coronavirus pandemic will define 2020. As we continue to see the outbreak spread and governments and businesses respond to COVID-19, we’ve seen changes in every aspect of our daily life. Even on the Google SERP, we’ve seen large shifts in the way people search during this crisis. Advertisers know all too well...

Our lives have changed so quickly in the past few weeks as COVID-19 became a pandemic. As travel comes to a virtual halt, schools close, and governments react, most of us find ourselves stuck in our homes to avoid and halt the spread of the novel coronavirus. Many small businesses have reacted by reducing or...

Usually, no one enjoys going to the DMV to renew their driver’s license, waiting at City Hall to apply for a permit, or heading to the airport to apply for TSA Precheck. And as the general public embraces technology faster than the government, it’s no surprise that more people have been turning to Google and online services to help take this errand off their plate.

Many companies are...

COVID-19 has evolved into a global event impacting public health as well as the economy. These are uncertain times, and we don't have all the answers, but what we do know now is that small businesses have felt sudden changes in their campaign performance as a result of this worldwide pandemic.

We’ve seen that...