Mark Irvine

Mark Irvine

Biography

Mark is a Senior Data Scientist at WordStream, focused on research and training for the everchanging world of PPC. He was named the 5th Most Influential PPC Expert of 2017 by PPC Hero.

google ads marital status targeting
October 31st, 2018

A hard lesson for search marketers to learn is that their ads and keywords are only as good as the people who see them. Google may reach billions of users between the display network and the 3.5 billion daily searches on the platform, but there’s no way that everyone online is equally likely to be your next customer.

In the past, Google has introduced a number of different solutions...

Bing Ads LinkedIn profile targets by company
October 24th, 2018

After Microsoft bought LinkedIn for $26 billion in 2016, many were wondering what plans the tech giant had for the world’s largest professional network. Since the acquisition, Microsoft has invested even more into the network to enhance user experience, reach new audiences, and improve a lot of the things ...

google suspends tech support ads
September 10th, 2018

Every tech support professional has prescribed the same, simple solution at one point in their career – try turning it off and turning it back on again. The shamefully simple solution has mysteriously great results and can solve many a problem in our day to day lives. Unfortunately for them, Google may be borrowing a page from their book by restricting third-party tech support ads from its...

new exact match keyword rules in 2018
September 7th, 2018

Our poor words are often abused. A few years ago, the Merriam Webster Dictionary defined the word “literally” to mean figuratively. The next big craze was a Pumpkin Spice latte that apparently contains no pumpkins. And then a few weeks ago, we were told that the truth isn’t truth.

Definitions are changing over at Google too – yesterday they...

local service ad costs
June 11th, 2018

Google’s reach may extend across the world but, for some local searches, we need a trusted solution in our own neighborhood (and quickly)!

Searchers watching their sinks overflow can’t wait for a plumber from across state lines, and they’re hesitant to call a stranger to help them get into their car when they’re locked outside in the middle of the night.

Local service...