Mark Irvine

Every year, Google holds its annual Google Marketing Live event to announce their newest ad products, features, innovations, and plans for the coming year. And every year, both the event and the hype keep growing! The WordStream crew will be live in the front row of the event in San Francisco, but it’s hard to contain our excitement. Only a select few at Google truly know what they’ll announce...

With one out of three paid clicks on the SERP going to the shopping ads, ecommerce advertisers know that they can’t miss the prime digital shelf that shopping campaigns provide.

Whether you’re launching your first shopping campaign or managing shopping campaigns for a client, it can be daunting to know whether you’re doing a good job. Many advertisers may be surprised to discover that...

Last month, Google announced another major change to its keyword match types. Specifically, exact match keywords would begin to serve to search terms that are “close variants that share the same meaning of your keywords,” including synonyms, paraphrases, and results with the same implied intent...

We live in a multi-device world – we know that well. But as marketers, we’ve been conditioned to think of our “multi-device” world as a collection of computers, tablets, and mobile devices. Certainly, these are all important devices in our marketing campaigns – but they’re not the only screens capturing...

A hard lesson for search marketers to learn is that their ads and keywords are only as good as the people who see them. Google may reach billions of users between the display network and the 3.5 billion daily searches on the platform, but there’s no way that everyone online is equally likely to be your next customer.

In the past, Google has introduced a number of different solutions...

After Microsoft bought LinkedIn for $26 billion in 2016, many were wondering what plans the tech giant had for the world’s largest professional network. Since the acquisition, Microsoft has invested even more into the network to enhance user experience, reach new audiences, and improve a lot of the things ...

Every tech support professional has prescribed the same, simple solution at one point in their career – try turning it off and turning it back on again. The shamefully simple solution has mysteriously great results and can solve many a problem in our day to day lives. Unfortunately for them, Google may be borrowing a page from their book by restricting third-party tech support ads from its...

Our poor words are often abused. A few years ago, the Merriam Webster Dictionary defined the word “literally” to mean figuratively. The next big craze was a Pumpkin Spice latte that apparently contains no pumpkins. And then a few weeks ago, we were told that the truth isn’t truth.

Definitions are changing over at Google too – yesterday they...

When Google first released Expanded Text Ads in 2016, advertisers rejoiced. Overnight, ads grew 50% in size and the possibilities for new ad copy seemed endless. On average, advertisers saw their ads’ click-through rates (CTR) increase by...

Smart advertisers understand the value of using Bing Ads. It powers just about every other search engine that isn’t Google (including Yahoo, AOL, DuckDuckGo, and MSN), most of our favorite voice assistants (including Cortana and Alexa), and connects over 300 million devices using Windows 10.

With over a third...