Mark Irvine

Mark Irvine

Mark is the Director of PPC at SearchLab Digital. Previously, Mark worked at WordStream and was named the Most Influential PPC Expert of the Year by both PPC and Microsoft.

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Google Releases New Local Services Ads Metrics to Measure Reach

Google started rolling out new metrics to help you measure Local Services Ads. Find out what they are and how to use them.

Is DuckDuckGo Legit? 5 Facts That Prove It Is

DuckDuckGo might be DuckDuckComing for Google's market share. Here's what you need to know.

Google Ads Location Targeting: 5 Big Mistakes to Avoid

Don't make these mistakes when it comes to targeting the right location(s) for your Google Ads!

How to Run Microsoft Professional Service Ads (+How They Compare to Google Local Services Ads)

Get the latest on this ad type just for service-based businesses from Microsoft Advertising.

Google Ads Rolling Out Enhancements to Location Assets: Here’s How to Use It

Google Ads new enhancement to location assets pulls an image from a business's Google Business Profile into its ad. Find out how to use this enhancement (or how to opt out).

The Ultimate Guide to Google Local Services Ads

Learn everything you need to know about Google Local Services Ads so you can quickly connect with customers right from the SERP.

Google Ads Demand Gen Campaigns: What to Know About the Discovery Ads Upgrade

Google recently announced that Discovery Ads will be replaced by Demand Gen campaigns. Get an understanding of what this means for your account along with tips to prepare for this change.

22 Google Ads Automated Rules That Will Make Your Life Easier

Coming up with the right formula for Google Ads automated rules is half the battle. We did the hard work for you in this complete guide!