
Marketing Funnel: What Is a Marketing Funnel?
The marketing funnel refers to the pathway that consumers may take to become your customers. In search marketing, the top of the funnel captures site visitors. As visitors move through the marketing funnel, they pass through various levels of engagement (such as signing up for a newsletter and requesting a free trial). The end of the search marketing funnel involves a completed conversion.
About WordStream
Our software and services help businesses and agencies take the guesswork out of pay-per-click advertising so you get more from your marketing budget.
