Mary Lister

Biography

Mary is a content writer/strategist at Starry, Inc. and an enthusiast of all things Internet. When she's not writing words for work, you can find her eating extra-cheesy pizza while planning her next trip.

marketing copy example from Mailchimp
January 22nd, 2020

If you’ve ever googled something and immediately scrolled through anything with an “ad” tag without stopping, it probably means the copywriters need to up their game. Alternatively—and I do this constantly—if you’re walking down the street and see some posters and do a double-take? Bravo, copywriter.

The most recent stop-and-stare that made me do a double-...

Starry internet landing page example
January 15th, 2020

If you’re in marketing, you’re no stranger to landing pages. We’ve all clicked through an interesting ad looking for more information and abandoned the landing page because it was too confusing or didn’t hold enough information. And if we’re paying attention, we usually take note of what not to do with our own landing pages.

But what about what we need to do to keep...

SMX east event landing page example
October 8th, 2019

Picture it: Your boss just gave you permission to go to a conference in, say, Hawaii. Amazing! What a dream come true that your company will pay for your flights and hotel to paradise. So you google the event and try to find where to sign up—and when it's happening again and which hotel they recommend booking. But instead of finding a one-stop shop full of answers, you have to click and click...

Coke ad with sunshine and happiness
August 13th, 2019

Have you ever gotten home after a long day and were delightfully surprised by a package—or, let’s be honest, pile of packages—waiting at your front door? It’s one of my favorite things, and I like to think that my past-self bought a gift for my future-self. I usually don’t remember why my past-self bought the gift in the first place, because most of the time I bought it spur-of-...

Casper mattress image
April 17th, 2019

In college, my roommate had her mattress mailed to our apartment—which sounded weird, because how was that going to fit in a mail truck—and it showed up in a box. A full-size mattress was folded up and squeezed into a box and dropped off on our porch.  

Direct-to-consumer businesses are changing the game. For instance, if you were only able to buy a mattress at Sleepy’s or Mattress...

LinkedIn advertising audience targeting options
March 5th, 2019

We’ve heard a lot of moaning and complaining about LinkedIn advertising not working. We’ll admit it: unlike Facebook, LinkedIn is not for every business. But that doesn’t mean that it isn’t useful.

There are tons of B2B marketers out there leveraging LinkedIn advertising to spread brand awareness and drive...

Snapchat advertising
January 9th, 2019

Advertising on Snapchat has proven to be highly lucrative and, honestly, a lot of fun. Our team of paid acquisition specialists are particularly well versed in the importance of locking down a swipe up in six seconds or less. Though we may have originally underestimated the value of Snapchat, as the fast-moving social media introduced advertising for SMBs through a self-serve platform, we got...