Mary Lister

Biography

Mary manages Content Marketing & Demand Gen at Fluent, LLC. When she’s not selling intangible things on the internet, she’s most likely to be found eating extra-cheesy pizza while planning her next trip.

August 2nd, 2017

Let’s talk optimization.

Marketers spend a huge portion of their time planning, implementing, and executing tests, and analyzing the results. We’re always looking to get those target metrics lifted just a little bit more – figuring out the best subject line for a great open rate, the best CTA and creative pairing to get a click through, trying to shave a second off your website load...

June 29th, 2017

Summer is finally here! June was sunny and warm for those of us in the northeast, and we finally got our fill of vitamin D. Though the month flew by, it was an exciting couple of weeks for us at WordStream! We completed a lot of cool projects that we shared with you. In case you missed it, here are our top ten posts from the month of June.

1....

June 23rd, 2017

With fun golf outings, a winning softball team, an Xbox in the office, and an endless supply of cold brew, WordStream has once again been named a best place to work in Boston!

Our WordStream Team at the awards ceremony!

While WordStream has its formal perks—great benefits, an unlimited vacation policy, great social outings, and opportunities to...

June 22nd, 2017

At WordStream, we’ve taken a trial-and-error approach to social media. After I took over our accounts about a year ago, we’ve been implementing new strategies, trying out different approaches, and combing through data to see what our audience really likes to engage with.

First, let me tell you: it’s been hard. We post and tweet a LOT. We have a lot to share, what can I say? And...

May 17th, 2017

As I was writing this post, I reached out to coworkers and friends to screenshot their favorite Instagram ads. The responses were, unfortunately, lacking to non-existent.  When I kept bugging them, most responded saying that they either only saw terrible ads, or none at all. Which got me thinking…

The best Instagram ads don’t look like ads at all.