Media Coverage - WordStream in the News
Stay current with the latest news on WordStream's media coverage, blog mentions, product releases and reviews.
WordStream: Keyword Management Made Easy
The beauty of the tool is actually managing keywords into groups, and even being able to determine “segments” of keywords for each main “group category.” The tool expands the keyword database continuously, based on an action tracker you set up into the WS account. This “expansion” will include negative keywords too and the process will be continuous, helping you actively monitor trends."
Tool Review: WordStream Helps SEM Pros Streamline & Segment Keyword Lists
Case in point is WordStream, a new SEM tool that specifically helps raise productivity for handling, assembling, and segmenting your keyword list. The main value that I see in WordStream is in helping SEM Pros sift through huge keyword lists and quickly segment them into campaigns and ad groups. Then, as you drop in more keywords over time (the tool even helps with that part), the keywords segment themselves into these campaigns and ad groups based on the keyword rules you’ve setup."
WordStream Launches App to Optimize Search Marketing
The Thinking SEO's Analytics: WordStream Launches Saas SEO Tool
"I have often said that of the three players in the PPC game the two winners are customers and Google - but with Wordstream's tools, you might just be able to get ahead... Wordstream takes a creative approach to keyword discovery & analysis that uses a database of 100% accurate data from your own new and historical website traffic... I especially like the keyword segmentation tools, the fact that Wordstream relies heavily on your new and historical web site data for many of its analyses, and the focus on the relationship between keywords and site architecture."
WordStream Releases SEM Application
SEO Quality Score Tool Startup Secures $4M
Search Ad Firm WordStream Gets $4 Million First Round; New CEO
WordStream Hunts Down $4M From Sigma Partners
"Our software helps all advertisers be more relevant for the searcher by helping them discover the long tail keywords that they can logically bid against,” Adler said of WordStream’s product. The software begins with by analyzing all the keywords used to find an advertiser’s site, he said. Those keywords are put into a database with a user-interface that allows the advertiser to organize the database for targeted campaigns. For example, a pet store might organize keywords by kind of pet, and then by type of solution, such as foods or accessories."
WordStream Launches Low-Cost Search Engine Marketing Tool, Raises $4M>
WordStream Wants to Automate Your Search Marketing Campaign
WordStream Unveils new Keyword Tools to Improve Google AdWords Quality Score and SEO
"Responding to the challenges created by the rapid pace of change and new opportunities in search marketing, WordStream, Inc. today announced the availability of its groundbreaking solution for optimizing search engine marketing campaigns. An all-new online search engine marketing (SEM) and search engine optimization (SEO) application, WordStream allows search marketers to dramatically increase productivity, relevance and value for enhancing search marketing campaigns."
WordStream Introduces Online SEM/SEO Tool
"Among its capabilities, the WordStream solution tracks keyword performance, suggests new keywords and turns keyword groupings into pay-per-click campaigns and AdGroups. Workflow tools help prioritize tasks by identifying opportunities for keyword expansion and possible inefficiencies."
WordStream: Review and Tips
"Through an interview with WordStream founder Larry Kim, John Dreller provides insight into the company's new SEM tool aimed at helping to raise productivity when handling, assembling, and segmenting keyword lists. Dreller spotlights key features of the tool such as the ability to continually generate new keywords, as well as helping SEM experts sift through huge lists and quickly segment them into campaigns and ad groups. Using the tool for a sample campaign, Dreller identifies some of the biggest search marketing "trip-ups," and makes several suggestions to keep you on the error-free track."
Keyword Management Tool WordStream: Reviewed
Review, Interview & Demo: Larry Kim, WordStream Founder
WordStream: PPC Tool Review
Profiting From Mid-Tail Keywords
This WordStream post suggests positioning your site's SEO strategy to drive long-tail keyword traffic to the site, but focusing on using mid-tail keywords because the site will gain better performance. SEO professionals can do this by structuring Web sites to acquire longer-tail traffic by carefully planning interlinking and link-building and content creation strategies to aggressively target mid-tail keywords."
Keyword Segmentation and Organization with WordStream
Our software and services help businesses and agencies take the guesswork out of pay-per-click advertising so you get more from your marketing budget.