Meg Lister


Meg is WordStream's Director of Ecommerce. She is very good at air hockey and a little too competitive at board games.

June 16th, 2015

A/B tests are like eating your vegetables. You know they’re good for you, and they’re something you’re supposed to do, right? The trouble is that they can be intensely time- and money-consuming. You’re probably already envisioning a process filled with negotiations with graphic designers and engineers, time-consuming integrations, maybe even difficulty convincing your manager...