Megan Marrs

Megan Marrs

Biography

Megan Marrs is a veteran content marketer who harbors a love for writing, watercolors, oxford commas, and dogs of all shapes and sizes. When she's not typing out blog posts or crafting killer social media campaigns, you can find her lounging in a hammock with an epic fantasy novel.

July 10th, 2015

When you need a tissue, do you ask for a tissue, or for a Kleenex? When you’re ordering a drink at a fast-food restaurant, do you ask for a cola, or a Coke? What about when you cut yourself? Do you look for a plastic bandage, or a Band-Aid?

These terms are known as proprietary eponyms, and they’re the apex of brand awareness. These brands have become so well-known, they...

June 10th, 2015

For the clever marketer looking to optimize time during the car ride commute or while waiting for the bus, podcasts offer a handy solution. Podcasts are great tools for learning and catching up on industry news. Lucky for us, there are some truly stellar digital marketing podcasts out there worth tuning in to. We’re delivering the top marketing podcasts worth filling your ear with.

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June 2nd, 2015

 The word “growth hacking” is thrown around a lot these days, but what does it actually mean?

Let’s dig in and find out! We’ll start with a basic definition of growth hacking – what the heck is it?

What Is Growth Hacking?

Growth hacking concerns outside-the-box marketing strategies used to get the maximum number of users with minimal spend...

May 18th, 2015

Marketing graders are handy tools to have around, evaluating and grading your website to help you improve your marketing performance. Today we’re looking at 10 awesome marketing graders that will help you get a sense of how far you’ve come down the marketing road, and where you should focus your gaze next to improve your marketing campaigns across the board.

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May 7th, 2015

What is a Marketing Funnel?

The marketing funnel is the path users take during their journey with you, from introduction to, ideally, conversion. You are trying to get users to a specific destination, and in order to get them there, you’ll need to leave signposts and rest houses along the way to keep them on track.

Let’s face it, funnels can be awfully boring (unless...

April 23rd, 2015

They come in many styles, they come in many colors; they come in many sizes, and you’ll need them to get followers. Ok, that rhyme may be a bit of a stretch, but I never claimed to be a gifted poet.

When it comes to social media sharing buttons, your choices are as abundant as shades of paint at Home Depot (call me crazy, but ‘spring meadow green’ and ‘neon celery’ look exactly the...

April 16th, 2015

The real estate industry has had some interesting ups and down over the past decade - NAR (National Association of Realtors) membership hit its all-time high back in 2006 with 1,357,000 realtors before dropping dramatically with the housing financial crisis. However, since its rock bottom in 2012 (with 999,000 members), it has been steadily increasing, and with nearly 1,100,000 members in 2014...