Megan Marrs

When you need a tissue, do you ask for a tissue, or for a Kleenex? When you’re ordering a drink at a fast-food restaurant, do you ask for a cola, or a Coke? What about when you cut yourself? Do you look for a plastic bandage, or a Band-Aid?

These terms are known as proprietary eponyms, and they’re the apex of brand awareness. These brands have become so well-known, they...

Landing pages allow you to deliver ultra-relevant messages to hyper-targeted audiences, speaking to specific user needs and improving conversions. In fact, companies with 30+ landing pages get 7x as many leads as companies with less than 10 landing pages.

Good...

For the clever marketer looking to optimize time during the car ride commute or while waiting for the bus, podcasts offer a handy solution. Podcasts are great tools for learning and catching up on industry news. Lucky for us, there are some truly stellar digital marketing podcasts out there worth tuning in to. We’re delivering the top marketing podcasts worth filling your ear with.

 The word “growth hacking” is thrown around a lot these days, but what does it actually mean?

Let’s dig in and find out! We’ll start with a basic definition of growth hacking – what the heck is it?

What Is Growth Hacking?

Growth hacking concerns outside-the-box marketing strategies used to get the maximum number of users with minimal spend...

Marketing graders are handy tools to have around, evaluating and grading your website to help you improve your marketing performance. Today we’re looking at 10 awesome marketing graders that will help you get a sense of how far you’ve come down the marketing road, and where you should focus your gaze next to improve your marketing campaigns across the board.

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What is a Marketing Funnel?

The marketing funnel is the path users take during their journey with you, from introduction to, ideally, conversion. You are trying to get users to a specific destination, and in order to get them there, you’ll need to leave signposts and rest houses along the way to keep them on track.

Let’s face it, funnels can be awfully boring (unless...

They come in many styles, they come in many colors; they come in many sizes, and you’ll need them to get followers. Ok, that rhyme may be a bit of a stretch, but I never claimed to be a gifted poet.

When it comes to social media sharing buttons, your choices are as abundant as shades of paint at Home Depot (call me crazy, but ‘spring meadow green’ and ‘neon celery’ look exactly the...

The real estate industry has had some interesting ups and down over the past decade - NAR (National Association of Realtors) membership hit its all-time high back in 2006 with 1,357,000 realtors before dropping dramatically with the housing financial crisis. However, since its rock bottom in 2012 (with 999,000 members), it has been steadily increasing, and with nearly 1,100,000 members in 2014...

Digital marketing moves very quickly, and as a modern marketer, you’re probably gaining new skills by the handful. But what marketing skills capture an employer’s eyes in 2015? What sets their hearts a-thumping? What makes them say, “We need to hire this one!”

Today we’re sharing 14...

If time is money, productivity is like that Apple stock you bought decades ago – it has the power to make you a very rich Scrooge McDuck.

I remember when I was younger feeling totally befuddled by the vast shelves of self-help books about time management. It all sounded like a capital snore fest. That all changes when you begin...