Michelle Morgan

Michelle Morgan

Biography

Michelle is the Director of Client Services at Clix Marketing. She has eight years of experience in all aspects of PPC and brings a wealth of experience developing and executing campaigns across search, social, and display platforms in both agency and in-house settings. Her experience working with integrated, third-party SEM tools gives her an especially well-rounded and holistic view of the paid search landscape—one she shares regularly as an influencer, author, and industry speaker at events like SMX, HeroConf, and Pubcon.

daily budgets graph
February 19th, 2019

The Facebook Ads platform has many bells and whistles that can get even the seasoned advertiser turned around from time to time.

One aspect of Facebook that should be simple and easy to cover is budget. Give a dollar amount and go, right?

Not so fast.

There are two types of budget for Facebook, daily and lifetime. Both options have benefits and drawbacks, and it’s not...

PPC Resolutions for 2019
January 2nd, 2019

The new year is here, and with it comes all kinds of resolutions. Whether it’s losing weight, reading more, spending more time with family, each resolution is important and should hold a special place in your heart.

But what about PPC strategies? Why should they be left out in the January cold just because it’s work and not your personal life? Spoiler alert: They shouldn’t!

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