Michelle Morgan

Michelle Morgan


Michelle is the Director of Client Services at Clix Marketing. She has eight years of experience in all aspects of PPC and brings a wealth of experience developing and executing campaigns across search, social, and display platforms in both agency and in-house settings. Her experience working with integrated, third-party SEM tools gives her an especially well-rounded and holistic view of the paid search landscape—one she shares regularly as an influencer, author, and industry speaker at events like SMX, HeroConf, and Pubcon.

Google Ads automated rules set bids
October 1st, 2018

Managing a Google Ads account can be a lot of work, especially if you don’t have the dedicated time or team for it. Luckily there are some ways to help automate your accounts built right into the platform. One of my favorites is Google’s automated rules feature. Today, I’m going to run through setting up rules and give tips along the way to make yours as effective as possible.