Mikayla Wyman

We talk about small businesses all the time. From advertising tips to best practices when creating a business plan, WordStream’s content has you covered.

But what if you’re not reading the blog, watching our YouTube channel, or reading our weekly newsletter? When I’m commuting to work, doing housework, cooking something delicious or doing any number tasks that...

We’re a few days into 2020, and one thing is certain for this new decade: Social media isn’t going anywhere. You’ve heard me rattle off the Instagram stats before, but the platform keeps growing. Each month, 1 Billion people use Instagram, and 500 million people use the stories feature. Further, more than 75% of...

Instagram is great for users, as it's a place to keep up with friends, get an inside look at the life of celebs, and get inspiration for delicious recipes, clothing, home decor—almost anything. That’s exactly why it’s also great for advertisers. Because, well, it’s where the audience is.

The possibilities on Instagram for brands and users are endless. You can run awareness ads, display...

There’s been a lot going on at WordStream lately! And with Thanksgiving just two days away—what better time to express gratitude for all this bounty? Here’s a quick look inside some of the goings-on that have been keeping us busy and excited in the past several weeks…

(Big thanks to Kyle Cardoza and Ceillie Clark-Keane for co-writing this post!)

WordStream hosts...

Twice a year, WordStream invites customers from locations far and wide to join us at a Google office in a major US city to participate in a day of insights, learnings, and deep dives with presentations from WordStreamers, Googlers, and this time, Microsoft Advertising (cue the shock!).

For our fall 2019 iteration of WordStream live, we headed to our nation’s capital to host this...

According to a recent study by the Karpor Center for Social Impact and Harris Poll, LGBTQ+ employees are more likely to experience bullying in the workplace than their non-LGBTQ+ colleagues, and this bullying often contributes to leaving the company or tech in general. Another key finding of the study: 67% of LGBTQ+...

If you’re on a small marketing team, the sole marketing person at your company, or you’re running all facets of your business, you know what it’s like to wear multiple hats. With countless deliverables to push out to keep your small business running, social media marketing can seem like a non-essential tactic that is easy to push to the wayside when things get hectic.

But I wouldn’t...

Twice a year, the WordStream team chooses a location and packs their bags to travel to one of the many Google offices in the U.S. for WordStream Live, a one-day symposium that brings our award-winning paid search expertise to the main stage. The topics of these presentations vary each time, but the goal is always the same: to provide marketers with actionable insights they can employ...