Miranda Miller

March 5th, 2015

Google announced this week that their AdWords app for Android is now available globally. A limited rollout last month was oddly offered only to users in Canada (as a Canadian, I’m not complaining, but we’re usually not top of the heap for new tools and features from… well, anyone).

The Android app for AdWords gives advertisers the ability to manage their campaigns from mobile devices...

January 8th, 2015

Bing Rewards launched in 2010 as a way to incentivize the use of the Bing search engine. Sure, it seems a bit like Bing is bribing people to use their search engine, but loyalty programs are pretty common in other industries.

With Bing Rewards, members earn credits for searching using Bing, checking out new features, and performing other tasks. As long as you're signed in to your...

September 12th, 2014

Good news for advertisers using Shopping Campaigns: Google is now allowing you to opt into displaying your Product Listing Ads (PLAs) on retail and e-commerce search partner sites.

Displaying your shopping campaign ads across Google's search partners network helps you reach motivated consumers outside of the google.com and Google Shopping environments.

Where Will Your PLAs Appear...

September 2nd, 2014

Google AdWords My Client Center (MCC) users have one more accounts management feature to love. Over the weekend, Google announced the rollout of AdWords Consolidated Billing, enabling agencies to combine multiple account invoices into a single one.

Consolidated billing will also allow account managers to create, fund and manage AdWords budgets for new or existing accounts in the...

August 19th, 2014

You work hard to optimize your ads and either get consumers to your website or get them to call your business directly. But how can you tell when the person who calls your business did so as the result of your AdWords ads? If the number on your website and in your ads is always the same, you have no way of knowing.

Now you can measure phone calls that are triggered by...