Navah Hopkins

Biography

Navah Hopkins is part of the Customer Success team at WordStream, with a passion for innovation, and all things data. She’s been helping small to medium sized businesses navigate PPC and SEO since 2008, as well as helping them bridge the gap between online marketing and real world profit. When she’s not working on PPC, she blogs about her favorite trends in online marketing, innovation, and finance, with the end goal of making complex concepts accessible to all.

July 11th, 2017

Just in case you (STILL) need convincing that having a mobile strategy isn’t optional, here are a few stats on mobile adoption to consider:

  • Men and women aged 18-29 have a 92% adoption rate
  • Men and women over 65 have a 42% adoption rate
  • All income levels have at least 60% adoption – that rises to 93% when you look at consumers making over $75K a year
...
June 13th, 2017

I’m a bargain addict. I shop at Goodwill instead of traditional department stores, live by Groupon and GoldStar rather than paying full price on a meal or a show, and hunt for treasures at flea markets, as opposed to paying a premium at malls.

Who wants to blow a month of rent on a bag?

You can imagine the unbridled joy I found in close variants...

October 29th, 2015

Big publicity events can do wonders for growing the lead funnel and enhancing your PPC efforts, but they can also cause major glitches in an otherwise immaculate account. While no brand should ever shy away from the limelight, not anticipating how this PR exposure will impact all facets of your business is not only dangerous, it’s an avoidable risk.

Here’s how to rock the limelight and...

August 24th, 2015

Google shocked the world earlier this month when it announced that the company would be folded into an umbrella company called Alphabet.

Of course, Google will still be Google, and AdWords isn’t going anywhere, but the company’s new corporate structure lets them separate the various aspects of the business, such as its advertising products from its dystopian driverless car projects and...

June 3rd, 2015

Getting an “Ad Disapproved” notice from Google can be a traumatic ordeal, especially if it doesn’t provide a clear explanation of the policy violation. Over the past quarter, we’ve seen an increase in ad disapprovals, many of them having nothing to do with the advertiser. Here are the most common three reasons for ad disapprovals that aren’t your fault.

Medical/Pharmaceutical: My...

April 2nd, 2015

PPC campaigns live and die by the data that supports them. While it’s true that PPC campaigns need to be targeted towards transactional users, it can be hard to know which keyword concepts will be winners and which will waste time and budget. High CTR is the goal, but impressions matter just as much (if not more in the early days of a campaign).

So what is an advertiser to do,...