Navah Hopkins


Navah Hopkins is part of the Customer Success and Thought Leadership teams at WordStream. Since 2008, she’s worked in digital marketing helping SMBs and the agencies who serve them across the globe unlock the full potential of their budgets, as well as turn PPC into a scalable part of their organizations. When she’s not working with clients,  Navah shares lessons learned through international conferences including SMX, PubCon, Search Marketing Summit, Google customer events, as well as local workshops. She was named one of the top 25 most influential PPC marketers and likes to pay it forward by mentoring future marketers at local universities. When she’s not empowering customers or speaking, Navah loves gaming with her husband and playing with her rescue dog, HK-47, and Ocicat siblings, Chinook and Kiowa.

DSA campaign view
July 1st, 2019

Dynamic Search Ads (DSAs) have the potential for high volume and profit—but they also have the potential for budget cannibalization and waste. Harnessing their powers for good requires planning ahead, establishing clear goals and workflows, as well as knowing when to transition budget to more restrictive strategies.

I’m going to tell you everything you need to know about DSAs:

budget cat
January 15th, 2019

One of the hardest tasks in digital marketing is setting the budget for your campaign. Too high, and it leaves room for unspent budget and an elevated cost per acquisition (CPA). Too low, and your budget won’t allow for enough clicks in the day to generate enough leads for your campaign to be profitable.

Budget Cat wants all the budget, but should he get it...

automated ad extensions sitelinks
December 12th, 2018

Ad extensions are the perfect sidekick to ad copy: they can direct the user to a better landing page, they give context on pricing or offerings before the user clicks and costs you money, and they can facilitate conversation without ever making the user land on your landing page. Google knows the value that extensions bring to advertisers and will sometimes...

July 11th, 2017

Just in case you (STILL) need convincing that having a mobile strategy isn’t optional, here are a few stats on mobile adoption to consider:

  • Men and women aged 18-29 have a 92% adoption rate
  • Men and women over 65 have a 42% adoption rate
  • All income levels have at least 60% adoption – that rises to 93% when you look at consumers making over $75K a year
June 13th, 2017

I’m a bargain addict. I shop at Goodwill instead of traditional department stores, live by Groupon and GoldStar rather than paying full price on a meal or a show, and hunt for treasures at flea markets, as opposed to paying a premium at malls.

Who wants to blow a month of rent on a bag?

You can imagine the unbridled joy I found in close variants...

October 29th, 2015

Big publicity events can do wonders for growing the lead funnel and enhancing your PPC efforts, but they can also cause major glitches in an otherwise immaculate account. While no brand should ever shy away from the limelight, not anticipating how this PR exposure will impact all facets of your business is not only dangerous, it’s an avoidable risk.

Here’s how to rock the limelight and...

August 24th, 2015

Google shocked the world earlier this month when it announced that the company would be folded into an umbrella company called Alphabet.

Of course, Google will still be Google, and AdWords isn’t going anywhere, but the company’s new corporate structure lets them separate the various aspects of the business, such as its advertising products from its dystopian driverless car projects and...

June 3rd, 2015

Getting an “Ad Disapproved” notice from Google can be a traumatic ordeal, especially if it doesn’t provide a clear explanation of the policy violation. Over the past quarter, we’ve seen an increase in ad disapprovals, many of them having nothing to do with the advertiser. Here are the most common three reasons for ad disapprovals that aren’t your fault.

Medical/Pharmaceutical: My...