Navah Hopkins

Biography

Navah Hopkins is part of the Customer Success and Thought Leadership teams at WordStream. Since 2008, she’s worked in digital marketing helping SMBs and the agencies who serve them across the globe unlock the full potential of their budgets, as well as turn PPC into a scalable part of their organizations. When she’s not working with clients,  Navah shares lessons learned through international conferences including SMX, PubCon, Search Marketing Summit, Google customer events, as well as local workshops. She was named one of the top 25 most influential PPC marketers and likes to pay it forward by mentoring future marketers at local universities. When she’s not empowering customers or speaking, Navah loves gaming with her husband and playing with her rescue dog, HK-47, and Ocicat siblings, Chinook and Kiowa.

April 2nd, 2015

PPC campaigns live and die by the data that supports them. While it’s true that PPC campaigns need to be targeted towards transactional users, it can be hard to know which keyword concepts will be winners and which will waste time and budget. High CTR is the goal, but impressions matter just as much (if not more in the early days of a campaign).

So what is an advertiser to do,...

January 8th, 2015

As 2015 kicks off, it is important to take stock of the bounty available to online marketers. Every year brings more tools to engage prospects, data to inform best practices, and hacks to improve ROI.

Unless, of course, that insidiously negative and cold-hearted Oscar the Tool Trashing Grouch darkens your door-step. For those of us following trends in online marketing and product...