by Susie Marino | Sep 7, 2021 | Reporting & Analysis
It’s no secret that I LOVE paid advertising. I wish I could play with ads all day, every day. But, I can’t. No one can. That’s because they cost a pretty penny. You don’t have to love PPC as much as I do. However, when running ads, you DO have to ensure all the money...
by Kristen McCormick | Aug 10, 2021 | Content Marketing, Marketing Templates
Something to know about me before you read this post: I’m the type of person who creates spreadsheets when shopping online for sneakers and whose idea of fun is inventorying Tupperware containers and covers. In other words, I enjoy content audits. But not...
by Guest Author | Jul 27, 2021 | SEO
One of the best things about digital marketing (over traditional offline marketing) is that you can measure nearly every part of your strategy. Free tools like Google Analytics provide comprehensive information on how your website’s performing, so you’re never...
by Guest Author | Jun 16, 2021 | SEO
Google Search Console is a powerful tool that business owners, marketers, and SEO specialists can use to elevate their site’s digital presence and organic traffic. But despite its growing popularity, the Google Search Console interface isn’t exactly the most...
by Guest Author | Jun 10, 2021 | Video Marketing
Everybody knows that people would rather watch a video than read a big long blog post (I know, I should have done this as a video too—maybe one day). In fact, 59% of executives say they would rather watch a video than read text. That’s a lot of people. Which means...
