by Randi Lucius | Oct 2, 2014 | Reporting & Analysis
There is an endless supply of data coming from AdWords; sometimes combing through all this data can be a little daunting. It can be easy to get lost in all of it and not really know what you should be focusing on: What is and isn’t working? Where is your money being...
by Megan Marrs | Sep 22, 2014 | Marketing Ideas
When the classic strategies aren’t delivering, you send in the guerrillas. They’re the extra-special forces – the ones that implement killer strategies to turn the tide and defeat the enemy. Guerrilla marketing is a great alternative to traditional marketing. It...
by Larry Kim | Sep 15, 2014 | Social Media
Take it from My Little Pony – friendship is magic! And guess what? You can harness that magic and wield the mighty power of friendship on LinkedIn to become a social media socialite! You can become a unicorn in a sea of donkeys. Most people on LinkedIn tend to...
by Brad McMillen | Sep 11, 2014 | Conversion Rates
Most digital marketers agree that landing pages can make or break any campaign, be it PPC, social media, email, or display ads. Once you get people to click, the landing page has to convince your visitor to complete the conversion. To assist in the goal of landing...
by Larry Kim | Aug 25, 2014 | Paid Search Marketing
Paid search is one of the most effective means for businesses to gain new customers. However, the PPC playing field has changed dramatically in recent years, and strategies that might have been effective in the past simply no longer cut it. In this post, I’m...