by Susie Marino | Mar 25, 2024 | Paid Search Marketing
“It takes a village” is probably a saying that comes to mind when you think back to how your business or agency started. You likely leaned on friends, teammates, and other resources to bring your business’s vision to fruition. PPC is the same way,...
by Kristen McCormick | Mar 20, 2024 | Copywriting, Paid Search Marketing
PPC is a great way to drive qualified traffic to your site—but not if nobody clicks on your ads. Even worse, a low click-through rate can bog down your Quality Score which will hike up your ad costs. That’s why writing exceptional ad copy is the most important thing...
by Michelle Morgan | Feb 29, 2024 | Conversion Rates
We hear it all the time as a tenet of paid media marketing: Always be testing. But it’s only helpful to “always be testing” when your tests are sure to contribute to more successful campaigns. I fall into the camp of “always be testing…when you have...
by Erin Sagin | Feb 22, 2024 | Paid Search Marketing
It’s always a good idea to do a PPC audit any time you take on an existing pay-per-click account. And that’s just one reason you might want to perform a PPC audit. From time to time, it’s just good hygiene to make sure your pay-per-click accounts are...
by Justin Al-Qudah | Feb 21, 2024
PPC 101: Your Complete Guide to Google Ads Master the fundamentals of pay-per-click advertising with this comprehensive beginner’s guide. Learn everything you need to know to build and optimize successful PPC campaigns. Get your guide What You’ll Learn: ...
