by Michelle Morgan | Feb 29, 2024 | Conversion Rates
We hear it all the time as a tenet of paid media marketing: Always be testing. But it’s only helpful to “always be testing” when your tests are sure to contribute to more successful campaigns. I fall into the camp of “always be testing…when you have...
by Erin Sagin | Feb 22, 2024 | Paid Search Marketing
It’s always a good idea to do a PPC audit any time you take on an existing pay-per-click account. And that’s just one reason you might want to perform a PPC audit. From time to time, it’s just good hygiene to make sure your pay-per-click accounts are...
by Justin Al-Qudah | Feb 21, 2024
PPC 101: Your Complete Guide to Google Ads Get your guide Step-By-Step Pay Per Click Tutorial Whether you’re new to PPC marketing or want to take your skills to the next level, our comprehensive guide has you covered. Discover how to: Set up your first PPC...
by Michelle Morgan | Oct 10, 2023 | Paid Search Marketing
It’s coming up on holiday time, and as someone who has worked mostly in lead gen accounts in my career, this time of year has always seemed a little anticlimactic. All of my ecommerce counterparts have been ramping up and stressing out about Black Friday, Cyber...
by Erin Sagin | Aug 30, 2023 | Strategies for Agencies
Clients can be hesitant to try new things. But it’s your agency’s job to lead them to the right marketing solution for their business growth. And in many cases, the right marketing solution is PPC. Whether your agency has only recently started offering PPC...