by Rob Glover | Jul 6, 2023 | Local Marketing
Back in the olden days, you’d leaf through a huge phone book to find a pet groomer, dentist, or roofer. The internet lifted business listings off of the Yellow Pages, made them digital, and put them on hyper mode. Now you might find the same roofer listed on dozens of...
by Susie Marino | Oct 5, 2022 | Google Ads
We all have a favorite “type” of something. Whether it be a genre of music, a certain cuisine, or anything in between, we know what works best for us. How do we understand our tastes, likes, or dislikes? By trying new things, of course! But some things are better...
by Susie Marino | Aug 30, 2022 | Conversion Rates, Google Ads
So you’ve got your Google Ads campaign up and running, and your ads and keywords are starting to generate an impressive number of clicks. Great! But unless you’ve got conversion tracking installed, you won’t be able to see how many of those clicks are actually...
by Kristen McCormick | May 18, 2022 | Industry News & Insights
Marketers and business owners are always asking us how they can be sure they’re doing a good job with their advertising, and rightfully so. Because, sure, your conversion rate may have gone up compared to last month, but is it a good conversion rate? Are your...
by Navah Hopkins | Apr 11, 2022 | Local Marketing, Paid Search Marketing
Local Service Ads (LSAs) are a hero channel for local brands looking for more cost-effective leads. This real estate client achieved 10X the ROI than the conventional real estate lead flow: Local Services Ads for real estate = big wins While they are incredibly simple...