by Michelle Morgan | Oct 10, 2023 | Paid Search Marketing
It’s coming up on holiday time, and as someone who has worked mostly in lead gen accounts in my career, this time of year has always seemed a little anticlimactic. All of my ecommerce counterparts have been ramping up and stressing out about Black Friday, Cyber...
by Erin Sagin | Aug 30, 2023 | Strategies for Agencies
Clients can be hesitant to try new things. But it’s your agency’s job to lead them to the right marketing solution for their business growth. And in many cases, the right marketing solution is PPC. Whether your agency has only recently started offering PPC...
by Navah Hopkins | Jul 24, 2023 | Paid Search Marketing
Navigating the ever-changing landscape of pay-per-click (PPC) account structure management can be overwhelming. However, you want to iron out your account structure now to avoid future headaches that could leave you feeling like this: Given the constant shifts in the...
by Rob Glover | Jun 26, 2023 | Strategies for Agencies
If you’re like many agencies we speak with, your client list and PPC spend-under-management are on the rise. That’s great news for many reasons, but it’s not without some growing pains. Every new PPC client brings unique challenges that pressure test your current...
by Brett McHale | May 30, 2023 | Artificial Intelligence (AI), Paid Search Marketing
After decades of science fiction novels, films, and serialized Twilight Zone derivatives, the rapid onset and development of artificial intelligence has finally come to fruition. No matter where you go on the internet these days, you will quickly become bombarded by...
