by Joe Martinez | Mar 14, 2022 | Paid Search Marketing, Social Media
Using keywords to target other brand names, products, or services is one of the easiest ways to go after competitors in Google Ads—but it’s not cheap. For example, let’s pretend I have a client that is a CRM brand. If I am looking to target competitor...
by Kristen McCormick | Feb 24, 2022 | Paid Search Marketing
How much does Google Ads cost? It’s a reasonable question, and one we hear all the time, especially from newcomers to paid search. After all, you’ll want to know whether you can afford it. The good news is, you can. The bad news is, there’s no easy,...
by Kristen McCormick | Feb 14, 2022 | Google Ads
Google Ads help articles are certainly helpful, but when it comes to understanding exactly how Google Ads works, it’s not so clear. And ask a super-passionate PPC expert how the Google Ads auction works and they may as well be an actual auctioneer. How it sounds...
by Kristen McCormick | Jan 10, 2022 | Google Ads
Things that can be hard: 1. Dubstep dancing 2. Google Ads 3. Saying no to free stuff And as such, I’ve rounded up 10 free tools to help you succeed with Google Ads—from ad creation, account structure, and audits to RSAs, reporting, and ROI. And if you think I...
by Kristen McCormick | Nov 3, 2021 | Facebook Ads, Social Media
The best way to learn is by doing. The thing is, if you’re looking to learn Facebook ads, “doing” involves spending money and competing against thousands of other businesses. So if you’re not careful, trial and error can quickly turn into trial and [drain...