by Brett McHale | Mar 20, 2023 | Paid Search Marketing
There are certain facets of marketing that have always seemed to capture more attention than others in regards to growing your business online. One of these is testing. This adherence (and some might conclude, obsession) with data is not confined solely to the...
by Michelle Morgan | Mar 13, 2023 | Keyword Research & Tools, Paid Search Marketing
In a previous post, I covered some of the regular mistakes I see with keyword selection and usage in search campaigns. I teased that after the campaigns are set up, the job is not done; that there are regular maintenance tasks you should be working on to keep your...
by Michelle Morgan | Mar 7, 2023 | Keyword Research & Tools, Paid Search Marketing
Over the last few years, Google and Microsoft have continued to come out with new fancy tools to help get your business in front of potential customers, but in my experience, nothing quite compares to Search. These users tend to have the highest intent to buy as...
by Kristen McCormick | Feb 2, 2023 | Marketing News & Insights
Unless you live under a rock (I can say that because I’ve been known to camp out under a pebble or two), there’s no doubt that you’ve been hearing about one thing in the news lately: Big Tech layoffs. Microsoft, Google, Amazon. It even has its own hashtag...
by Michelle Morgan | Jan 30, 2023 | Strategies for Agencies
A couple of months ago I wrote a post about things I wish I had known when I started my career in PPC. There was….quite a lot and one of the areas I covered was that of being a surprise business consultant in addition to a PPC consultant. When a client asks you a...
