by Rob Glover | Oct 26, 2023 | Paid Search Marketing, SEO
SEO vs. SEM: What’s the difference between these marketing tactics? You’re about to find out! SEO (search engine optimization) is about getting traffic and leads from organic results on search engine pages. SEM (search engine marketing) is a broader strategy for...
by Manick Bhan | Oct 12, 2023 | Artificial Intelligence (AI), SEO
Every year, marketers have the opportunity to leverage the newest trends in marketing software to speed up tasks, optimize their workflows, and improve the results of their digital marketing campaigns. For organic search specifically, these tools empower users to...
by Alessandro Colarossi | Sep 5, 2023 | Artificial Intelligence (AI), SEO
While not developed solely as a marketing tool, ChatGPT has quickly gained traction as the Holy Grail for helping with many marketing tasks. That, naturally, has many marketers wondering “Can I use ChatGPT for SEO?” The short answer: kind of. But a better...
by Mark Irvine | Aug 28, 2023 | Paid Search Marketing
Google’s reach may extend across the world but, for some local searches, we need a trusted solution in our own neighborhood (and quickly)! Searchers watching their sinks overflow can’t wait for a plumber from across state lines, and they’re hesitant to call a stranger...
by Gordon Donnelly | Aug 21, 2023 | SEO
If you’ve read any of our SEO articles in the past, you’re probably familiar with the concept of backlinking. Backlinking allows you to direct both users and link equity to desired pages on your website. It’s pretty much the most critical tool in the organic search...
