by Justin Al-Qudah | Jan 28, 2023
by Kristen McCormick | Nov 23, 2022
by [email protected] | Sep 16, 2022
Whether you’ve heard a little about PPC marketing and are curious to learn more, or you already know that you want to use PPC to market your business, but aren’t sure where to start, you’ve come to the right place! This is the first lesson in PPC University, a set of...
by Michelle Morgan | Sep 7, 2022 | Paid Search Marketing
It was well over 10 years ago that I got my first job in paid advertising. I was fresh out of college and applied for a job as an “online marketing assistant.” On my first day, they sat me down in front of Google AdWords Editor (yes, it was still called AdWords...
by Navah Hopkins | May 16, 2022 | Paid Search Marketing
Managing PPC accounts is a lot like playing a game: Once you understand the rules, you can start getting into creative strategy. Account audits are an important part of understanding the rules—essentially it’s getting the board ready to play. While there are...
