by Gordon Donnelly | Aug 3, 2023 | SEO
When it comes to driving traffic, leads, and revenue, online advertising gets the glory. And for good reason. Pay-per-click is still, pound-for-pound, the fastest way to drive qualified prospects to your small business. Target the right keyword, set your bidding...
by Michelle Morgan | Jul 10, 2023 | Paid Search Marketing
Dynamic Search Ads (DSA) is a great tool that has been around in Google Ads for quite a while now. I’ve liked and used them since way back in 2017. But DSA campaigns operate differently than regular search campaigns, and sometimes I see people get tripped up on...
by Alessandro Colarossi | May 17, 2023 | Ecommerce Strategy, Paid Search Marketing
With over six years of experience as a performance specialist at Google Canada, I’ve witnessed firsthand how setting up retargeting campaigns can revolutionize businesses, especially in the retail industry. Among the various retargeting techniques available,...
by Amanda Rodhe | Apr 24, 2023 | Websites & Online Presence
Does your business get a lot of the same questions? Are there pieces of information you wish you could easily share with your audience or potential customers? Do you want an easy way to rank for questions related to your business? If you answered “Yes!” to...
by Manick Bhan | Jan 5, 2023 | SEO
SEO is one of the most dynamic areas of digital marketing because Google is always updating its ranking algorithm to make search a better experience for users. That means each year, marketers have the opportunity to reevaluate the SEO trends shaping the search...
