by Susie Marino | Feb 8, 2022 | Marketing News & Insights, Paid Search Marketing
I’ll admit, the PPC grind can get lonely, whether you’re trucking along in the rhythm, or in a rut—staring at your screen trying to come up with ideas. Alexa, play “Comfortably Numb” by Pink Floyd. Before you get in your “feels” calling...
by Justin Al-Qudah | Dec 9, 2021
PPC University Get your PPC performance on the honor roll!Learn pay-per-click marketing for free with WordStream. Free guide PPC 101 Lessons: What is PPC? Intro to Keywords Create Effective Ad Groups Understand Click-Thru Rate (CTR) Understand Cost Per Click (CPC)...
by Susie Marino | Dec 7, 2021
Whether you work on the paid or organic side, keywords are foundational to search engine marketing (SEM). By enabling you to make your business visible in the search results, keywords give you the chance to meet your prospects precisely when they’re in need of your...
by Susie Marino | Dec 7, 2021 | Marketing News & Insights
Remember that giddy feeling on the first day of class? The instructor hands out the syllabus of everything that will be covered. Fast-forward a few weeks and you feel like you’re getting curveballs left and right? To put it mildly, that’s what running online ads felt...
by Susie Marino | Nov 9, 2021 | Paid Search Marketing
Your food is bought, family and friends have been invited, and gifts are wrapped. You may think you’re a holiday pro until you log online to find your PPC account in shambles! With this season being such an important time for countless businesses, you don’t want to...
