by Susie Marino | May 10, 2022 | Google Ads
Optimizing your Google ads to get the most out of your budget involves lots of things: ad copy, targeting, scheduling, and more. But what a lot of advertisers don’t realize is that their ability to do all of that—and to do it efficiently—is impacted by how their...
by Manick Bhan | May 4, 2022 | SEO
Too many site owners forgo internal linking on their websites in order to prioritize other areas of on-page optimization. But did you know those tiny internal links have the power to improve the keyword ranking positions of your web pages? Internal link building alone...
by Kristen McCormick | Apr 2, 2022
Hello, potential WordStream author! The WordStream blog has been a go-to resource for online marketing and advertising for over 12 years…and we’re pretty dang proud of that. Here are some things to know to get acquainted with it! About the Wordstream blog...
by Kristen McCormick | Mar 8, 2022 | Landing Pages
As you can see below, conversion rates vary by industry—apparel sees 2.77% while vehicles sees 7.98%. But one thing that’s true no matter which one you’re in is that a good landing page is a must if you want to meet or exceed your industry’s average....
by Kristen McCormick | Feb 14, 2022 | Google Ads
Google Ads help articles are certainly helpful, but when it comes to understanding exactly how Google Ads works, it’s not so clear. And ask a super-passionate PPC expert how the Google Ads auction works and they may as well be an actual auctioneer. How it sounds...
