by Kristen McCormick | Jan 18, 2021
by Michelle Morgan | Dec 28, 2020 | Paid Search Marketing
2020 was one hell of a year for obvious reasons. But even outside of an ongoing pandemic and all the other things, 2020 was also a big year for changes happening in PPC. To close out the year, I wanted to take some time to revisit the changes we saw in the PPC...
![Newly Updated PPC Benchmarks for 21 Industries [June 2020]](https://www.wordstream.com/wp-content/uploads/2021/07/google-benchmarks-during-covid-19-updated-1080x600.png)
by Mark Irvine | Jun 2, 2020 | COVID-19
Since March, we have been tracking how marketers can respond to significant changes caused by the coronavirus pandemic. Back in April, we saw that some industries began to see varying performance from their PPC campaigns, and we released updated Google Ads Benchmarks...
by Mark Irvine | May 4, 2020 | COVID-19
April tested all of us. As our public health and economic systems were pushed to their limits as a result of the COVID-19 pandemic, we were forced to quickly wrestle with unexpected challenges and adjust our lives to the new normal. We have a long road ahead of us,...
by Chris Panetta | Jan 28, 2020 | Paid Search Marketing
Managing your PPC marketing can feel like a daunting task when your industry is as heavily restricted as drug and alcohol rehabilitation and addiction treatment services in Google, Facebook, and other advertising platforms. If you’re not routinely optimizing and...
