Phil Kowalski

July 2nd, 2013

Here at WordStream, I am not only a Customer Success Specialist, but I am also a Premier Consultant. As a Premier Consultant I meet with clients every two to four weeks to discuss the state of their account and what they should be doing to improve it. On these calls we can really dig into what our advertisers need to be doing to improve their account, whether that’s...

February 20th, 2013

Sifting through your search queries to optimize your AdWords campaigns is kind of like looking for gold in a river – you can find some valuable nuggets, but you’ll be a lot more efficient if you’re using the proper tools.

One of my favorite tools to use within WordStream Advisor is the QueryStream tool. (If you’re not using WordStream, it’s analogous to the...