Free Google Ads Performance Grader
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Looking for the most searched for words on Google? Your search is over. Using our Free Keyword Tool, we’ve pulled the top keywords in your niche, from accounting to entertainment, education to fitness. So whether you’re looking for PPC keywords or SEO keywords, we’ve done the heavy lifting—all you have to do is find your topic!
Use the below links to find the most popular keywords for your industry or concept of interest. If you don’t find the popular keywords category you’re looking for, feel free to use our Free Keyword Tool to find the keywords you’re looking for! We’ll also give you useful metrics like keyword competition and average cost-per-click to help you find the most valuable keywords for your search marketing campaigns.
Popular keywords and high-volume key phrases seem pretty straightforward, from a search perspective.
You target the terms in organic search optimization and through your pay-per-click campaigns, and acquire as much of that Web traffic as possible. Then move on to the much more complex task of managing the long tail of search, right?
Well, maximizing the potential of high-traffic keywords is actually more complex than it looks. There are a number of best practices and a handful of potential issues which arise when incorporating high-traffic keyword terms into your search campaigns:
But, for all the buzz surrounding long-tail keywords, there’s still a lot of traffic in the high-traffic, most searched words (go figure).
So the question becomes how to attack high-volume keywords within your search marketing campaign. That’s precisely what we’ll deal with here.
Popular keywords are often the most expensive keywords. This is because, as we mentioned, the traffic-driving keywords aren’t a secret. Your competitors know about them, and are likely bidding them up.
The Quality Score algorithm is based on a few core elements, and they all revolve around relevance. To improve the relevance (and lower the cost) of your keywords, it’s important to:
Let’s imagine we’re running a website that sells electronic gadgets. We sell items such as cell phones, laptops, and LCD monitors. We take a look at our log files, and note that organic search is driving the most traffic for the keyword terms:
Some free keyword research confirms that these are high-traffic keywords. So, what do we do with them?
The problem is, these words aren’t closely related. If we attempt to cram these three words into a single Ad Group in Google Ads, we’ll get slammed on Quality Score and will have to pay a lot every time someone clicks on our ad. A better idea is to give each term its own group.
Better yet: while we’re creating a keyword group for each of these terms, why not surround it with keywords that search engines will view as closely related? We’ll also want to make sure that these keywords are all linguistically similar: that way, we can easily write ad text variations that speak to the entire Ad Group.
You can use the Free Keyword Tool to find other keyword terms that are closely related, starting with the most popular keywords.
You can then download the full list of keywords in a CSV format that you can upload right into Google Ads!
Remember: While it seems counterintuitive, focusing only on popular keywords isn’t enough. As an SEO strategy, it’s extremely difficult to drive traffic through popular keywords alone, because the competition is so high. The same goes for paid search. And either way, for healthy growth you’ll need to target mid- and long-tail searches.
Getting beyond broad keywords means that you can:
Learn more about how you can optimize your search marketing keywords with the Free Google Ads Performance Grader.