WordStream AdWords Performance Grader Applied to Over $180M of Paid Search Spend

BOSTON, MA – November 1, 2011 – WordStream Inc., a provider of search marketing software, today announced its free AdWords Performance Grader service has been used thousands of times to grade over $180M of collective paid search spending. Reviewing anonymized results, the company also gained insight into common AdWords mistakes around account activity, negative keywords, and landing pages.

More specifically, after reviewing AdWords Performance Grader data and user feedback, WordStream learned:

  • Too many AdWords users “buy and hold,” with 17 percent showing zero account activity over the past 30 days
  • A surprisingly high number (20 percent) of AdWords advertisers are not using negative keywords, one of the most effective tools in the PPC arsenal
  • The use of specific landing pages for offers – considered a standard practice – was surprisingly low, with 25 percent of accounts using two landing pages or fewer

“We were surprised with what we learned about AdWords customer behavior,” said Larry Kim, WordStream Founder and Chief Technology Officer. “Common best practices, like using negative keywords, maintaining a steady level of activity, and providing multiple landing pages, aren’t being applied. The good news is that AdWords customers using the AdWords Performance Grader can readily identify these mistakes, quickly address them, and gain much more from their AdWords campaigns and budgets.”

To try WordStream’s AdWords Performance Grader and receive a free report, visit http://www.wordstream.com/google-adwords.

About WordStream

WordStream provides search marketing software and PPC services that help marketers get better results from their PPC and SEO efforts. The company's easy-to-use software facilitates more effective paid and organic search campaigns by increasing relevance and Quality Scores in Google AdWords, automating proven best practices, and delivering expert-level results in a fraction of the time. Whether you're new to search marketing or are experienced at PPC management, WordStream's simple tools for better keyword research and organization, AdWords management, and Quality Score optimization can help grow your business and drive better results.