WordStream AdWords Tools Enrich PPC Marketing Efforts

Keyword Management Solutions Leader Responds to Search Marketers' Needs With New AdWords Tools That Raise Quality Score, Which Improves Ad Position, Impression Share and Lowers Bid Costs Through Improved Ad Text Authoring

BOSTON, MA--(April 29, 2009) - WordStream, Inc., a provider of keyword management solutions for continuously optimizing and expanding PPC and SEO efforts involving large numbers of keywords, offers search marketers a suite of new AdWords tools for simplifying and improving their PPC marketing efforts.

WordStream's AdWords tools simplify the authoring of highly relevant ad text. The ad text authoring tools are intended for Internet marketers who manage pay per click marketing campaigns. WordStream's Ad Text Tool analyzes the keywords in a PPC ad group and suggests relevant ad copy to use in an ad's headline, description and URL display fields.

By assisting with the creation of relevant, advertising copy, WordStream's AdWords Tools help to not only raise the productivity of search marketers but to also make their ads more relevant to their search audience, resulting in more clicks and lower costs.

"WordStream's suite of AdWords tools were designed to improve the value of search engine marketing," says Ken Lyons, Marketing Manager at WordStream. "PPC ads and landing pages that are highly relevant to a user's search query have a higher click through rate -- a metric used to calculate your AdWords Quality Score. The higher your Quality Score, the lower your cost per click and minimum first page bid estimates. Relevant ad text and landing pages also improve conversion rates since customers are more likely to find exactly what they were looking for."

To try WordStream's AdWords tools, go to http://www.wordstream.com/try

About WordStream

WordStream is a provider of Keyword Management solutions and keywords tools for continuously optimizing and expanding PPC and SEO efforts, involving large numbers of keywords. WordStream provides a scalable, private, online keyword workbench--which features a conversion optimizer--for conducting keyword discovery, keyword suggestion, keyword research, keyword grouping, keyword organization, search marketing workflow and for turning research into action.

WordStream believes that an organization's keyword taxonomy is a valuable, proprietary asset, and that organizing, prioritizing, coordinating and executing of PPC and SEO efforts around a comprehensive, researched and up-to-date keyword taxonomy is the key to PPC and SEO success. Keyword Management improves search marketing productivity and enables greater relevance, which enhances the value of paid and natural search marketing efforts.