WordStream Recognized with Elite Status in New Expanded Bing Partner Program

Bing has identified a small group of companies with an exceptional record of advancing results for SMBs

BOSTON, MA, NOVEMBER 15, 2016 -- Microsoft today named WordStream, a leading provider of online marketing software and services based in Boston, as one of a select group of top performing partners to act as trusted advisors to Microsoft’s growing customer base for search advertising opportunities through the Bing Ads Network. As part of its expansion of the Bing Partner Program, Bing has identified a small group of companies with a record of advancing small and medium-sized businesses to join, and for these reasons, WordStream has been named an Elite Partner.

As an Elite Partner to Bing Ads, the world’s number two search advertising provider, WordStream will continue to enhance the expertise and service provided to clients through exclusive access to training, marketing and technology development.

“WordStream has successfully been offering increased levels of ROI to its search advertising clients thanks to our partnership,” said Steve Sirich, General Manager of Bing Ads marketing. “With strong adoption of Bing Ads among WordStream customers, our ongoing partnership will clearly bring increased business opportunities for both our clients and our business.”

Since 2007, WordStream has worked toward its mission of helping small and medium-sized businesses grow through digital advertising and marketing. The company has worked closely with Bing over the years to help clients stay on top of new trends in the industry and developments in digital marketing technology. This relationship allows WordStream to constantly improve its software and services to improve its clients’ success and return on investment.

“As Bing Ads grows globally, we look forward to working with them as we continue our mission to make online advertising easy for businesses of all shapes and sizes,” said Ralph Folz, CEO of WordStream. “Our relationship with Bing will only help us help our clients succeed through PPC.”

With Microsoft’s search advertising revenue growth of over 24% year over year in 2016, this ongoing partnership will bring increased business opportunity for WordStream’s client base. Bing represents nearly one third PC search market share in the US, over 20% in the UK and over 10% in 5 additional markets.

By achieving Elite Partner status, WordStream has exclusive access to Bing partner training and exclusive industry news and insights. Learn more about Bing’s partner program.

About WordStream

WordStream Inc. provides software and services to help online marketers maximize the performance of their paid search and social campaigns, driving traffic, leads, and sales for lower costs. WordStream’s software platform, WordStream Advisor, facilitates more effective campaigns by automating proven best practices and delivering expert-level results in a fraction of the time for campaigns on Google AdWords, Bing, and Facebook. The company’s managed services division also provides full-service pay-per-click (PPC) marketing management through a fully certified team of advertising experts. WordStream has been recognized for thought leadership in digital marketing through its blog and free learning resources including PPC University. WordStream is a Google Premier Partner.