WordStream Launches Free Keyword Research Tool for Pay-Per-Click (PPC) Advertising and Search Engine Optimization (SEO) Programs

Beta testers of The Free Keyword Tool by WordStream say it is more comprehensive and accurate than paid versions of Keyword Discovery and Wordtracker

September 16, 2009 - WordStream, Inc., today launched The Free Keyword Tool by WordStream for pay-per-click (PPC) advertising and search engine optimization (SEO) programs. Beta testers of WordStream's new keyword tool say it is more comprehensive and accurate than paid subscription versions of Keyword Discovery and Wordtracker.

Larry Kim, WordStream Founder and VP of Product Development, said, "The WordStream Free Keyword Tool generates more accurate keyword suggestions than Wordtracker, Keyword Discovery, and other paid keyword tools by weighting and aggregating over one billion unique keywords, representing well over a trillion search queries and hundreds of millions of related terms from diverse keyword sources."

When asked why WordStream was providing this product for free, Kim replied, "We give all this data away because we believe keywords in and of themselves are not very valuable. The true value lies in what you do with those keywords and how you leverage those keywords to drives sales and profits on your site. Since the inception of our company, we've focused on the optimization and organization of keywords with WordStream's subscription-based keyword management solution. It was a natural evolution for us to provide a keyword tool that supplies the raw materials, the keywords, to be organized and optimized."

SEO expert Eric Lander said, "If you find that commercial keyword research tools like Wordtracker and Keyword Discovery can't deliver on each of your needs, try WordStream's Free Keyword Tool. It is simple enough that anyone can get started in seconds, yet more advanced options like filtering and exporting keep our team members coming back for more. Any dedicated SEM/SEO understands the need for real, actionable keyword research. In a time where most willingly pay for multiple commercial tools, it's refreshing to see one free tool deliver great results that render the others useless."

Pay-per-click marketing expert Greg Meyers said, "This generous gift from WordStream provides a nifty interface that is a fast and easy way to identify long-tail keywords and to filter out negative terms across all keyword segments. That's pretty impressive for a free keyword tool!"

WordStream's free keyword tool is available at http://www.wordstream.com/keywords/. Users can search as many queries as desired, no limits! Unlike other free keyword tools, WordStream's doesn't limit users to the first 100 free keyword suggestions and make them pay for the rest - it instantly emails the entire keyword list, free of charge!

About WordStream

WordStream is a provider of Keyword Management solutions for continuously optimizing and expanding PPC and SEO efforts, involving large numbers of keywords. WordStream provides a scalable, private, online keyword workbench--which includes a keyword search tool, a keyword analysis tool and a Bing keyword tool--for conducting keyword discovery, keyword suggestion, keyword research, keyword grouping, keyword organization, Web analytics, search marketing workflow and for turning research into action.

WordStream believes that an organization's keyword taxonomy is a valuable, proprietary asset, and that organizing, prioritizing, coordinating and executing of PPC and SEO efforts around a comprehensive, researched and up-to-date keyword taxonomy is the key to PPC and SEO success. Keyword management improves search marketing productivity and enables greater relevance, which enhances the value of paid and natural search marketing efforts.