Keyword Analysis Tools Simplify Search Engine Marketing

Keyword Management Solutions leader WordStream provides search marketers with software that analyzes, organizes and groups huge lists of long tail keywords for improved search productivity, relevancy and value

BOSTON – April 23, 2009 – WordStream, Inc., a provider of keyword management solutions for continuously optimizing and expanding Pay Per Click (PPC) and Search Engine Optimization (SEO) efforts involving large numbers of keywords, offers search marketers powerful new keyword analysis tools for simplifying, researching and analyzing keywords.

Keyword analysis is an important yet time-consuming search marketing task. Many search marketers neglect their keyword analysis duties because it’s a labor-intensive and repetitive process. WordStream offers a suite of keyword research tools that eliminate or simplify many of the manual tasks involved with keyword analysis. The new tools automate various common keyword analysis tasks, such as keyword de-duplication, negative keyword detection, keyword grouping and organization, and analyzing keywords based on various keyword properties. Thus, the keyword analysis tools help search marketers become more productive, allowing them to focus on higher value tasks, like developing search marketing strategies or content creation.

 “Successful PPC and SEO efforts rely on keyword analysis. The new keyword analysis tools in WordStream enable search marketers to explore uncharted search keyword verticals and niches” says WordStream Marketing Manager Ken Lyons. “By continuously targeting relevant new keyword opportunities, marketers can connect with new audiences and drive more and unique traffic and goal conversions on their websites.”

To try WordStream’s keyword analysis tools, go to http://www.wordstream.com/try

About WordStream

WordStream is a provider of keyword tools for SEO and PPC solutions for continuously optimizing and expanding search marketing efforts, involving large numbers of keywords. WordStream provides a scalable, private, online keyword workbench--which features a conversion optimizer--for conducting keyword discovery, keyword suggestion, keyword research, keyword grouping, keyword organization, search marketing workflow, and for turning research into action.

WordStream believes that an organization's keyword taxonomy is a valuable, proprietary asset, and that organizing, prioritizing, coordinating and executing of PPC and SEO efforts around a comprehensive, researched and up-to-date keyword taxonomy is the key to PPC, SEO and AdWords click-through rate success. Keyword Management improves search marketing productivity and enables greater relevance, which enhances the value of paid and natural search marketing efforts.