New WordStream Release Adds Powerful PPC Landing Page and Lead Management Tools

Landing Pages & Leads is a robust new feature set in the WordStream Advisor software, enabling advertisers and agencies to quickly and easily create conversion-optimized PPC landing pages.

BOSTON, September 10, 2013 – WordStream Inc., a leading provider of search engine marketing software and services, today released a new version of its PPC management platform, WordStream Advisor, now with support for the creation and management of PPC landing pages. The new toolset, Landing Pages & Leads, includes a simple point-and-click interface for building landing pages and capturing leads, enabling businesses to quickly create effective landing pages, drive more leads through PPC, and better track and measure results.

Without properly designed and optimized landing pages, PPC campaigns are doomed to fail. But landing page creation poses a challenge to most businesses. It typically requires involvement from teams across a company, including development, design, and IT resources, which creates bottlenecks that impede progress. Further, Google AdWords does not offer tools to help advertisers complete this necessary step in the PPC process.

With Landing Pages & Leads, AdWords users can finally cross the finish line, closing the loop from keyword to conversion. Landing Pages & Leads offers powerful benefits to paid search marketers:

  • Complete: WordStream Advisor is now a start-to-finish PPC management solution, with all the tools advertisers need to create complete PPC campaigns. WordStream provides a ready-to-use hosting environment for PPC landing pages and a database for the leads you capture through PPC.
  • Simple: Landing Pages & Leads empowers you to create, edit and publish effective PPC landing pages, using a step-by-step wizard, without requiring the involvement of your IT team. It’s fast and easy.
  • PPC-Specific: Landing Pages & Leads is designed specifically for PPC. It bakes in best practices for PPC landing page layout and design, so advertisers know their landing pages will drive results and earn high Quality Scores.

In addition, Landing Page & Leads includes detailed lead analysis information, providing advertisers with deep insight into which keywords and landing pages are driving the best results.

“This is a huge leap forward in our mission to help businesses of all sizes leverage the power of search marketing,” said Ralph J. Folz, WordStream’s CEO. “We’ve seen many companies struggle with the landing page part of the PPC equation. Creating, publishing and hosting landing pages is a resource-intensive process, and it’s easy to miss the mark or hit a technical wall. These new tools vastly simplify and speed up the process of getting a new landing page live on your site, so businesses can close more leads and get more value from their PPC spend.”

The WordStream Advisor software, now with Landing Pages & Leads, is available to try for free.

About WordStream:

WordStream Inc. provides SEM software and services that help marketers get the maximum results from their PPC and SEO efforts. WordStream's easy-to-use software allows for more effective paid and organic search campaigns by providing the 20-Minute PPC Work Week, a customized workflow that guides marketers through steps that can greatly improve their AdWords campaigns. WordStream’s services deliver quality traffic, clicks and conversions for businesses looking to improve their pay-per-click marketing efforts. WordStream also offers an award-winning free PPC tool, the AdWords Performance Grader, which evaluates users' PPC accounts and provides valuable tips for improvement.