Is the Recession Taking Its Toll on the Online Marketing Industry?

September 10, 2009 - WordStream, Inc., a provider of keyword research and organization solutions for continuously optimizing and expanding pay-per-click (PPC) and search engine optimization (SEO) efforts involving large numbers of keywords, has published the latest results from its 2009 Salary Survey for Social Media Marketing and Search Engine Marketing Professionals.

More than 100 inbound marketing professionals in search engine marketing (SEM) and social media optimization (SMO) participated in the WordStream salary survey, which reveals that the SEM, SMO industry, once thought to be immune from the economic impact of the recession, is experiencing lower salaries. Close to 35% of participants in the salary survey said that currently they earn $25,000 to $50,000, which is down from industry salary surveys in previous years.

“Our survey shows that salaries in SEO, PPC management and social media marketing are lower than we anticipated,” says Ken Lyons, marketing manager at WordStream. “You can certainly draw the conclusion that this is a consequence of the recession, where Web marketing professionals are earning less (forced to take pay cuts) and underemployed (forced to work fewer hours).”

The salary survey results also reveal that the majority of online marketers have three years or less experience in their related fields, and that most Web marketers who participated in the survey live in the Northeast, work for an agency and specialize in SEO.

To see all the results from the survey, go to Search Engine Marketing, Social Media Salaries Survey.

About WordStream

WordStream is a provider of Keyword Management solutions for continuously optimizing and expanding PPC and SEO efforts, involving large numbers of keywords. WordStream provides a scalable, private, online keyword workbench—which includes a keyword analysis tool, a keyword discovery tool, a keyword finder and a keyword grouper—for conducting keyword discovery, keyword suggestion, keyword research, keyword grouping, keyword organization, Web analytics, search marketing workflow and for turning research into action.

WordStream believes that an organization's keyword taxonomy is a valuable, proprietary asset, and that organizing, prioritizing, coordinating and executing of PPC and SEO keyword management efforts around a comprehensive, researched and up-to-date keyword taxonomy is the key to PPC and SEO success. Keyword management improves search marketing productivity and enables greater relevance, which enhances the value of paid and natural search marketing efforts.