WordStream Integrates Shutterstock Image Library to Advisor
Boston, MA, May 21, 2019 – WordStream, Inc., a provider of online marketing software and services, has incorporated Shutterstock’s high-quality image library into its WordStream Advisor platform to enable customers to produce impressive, original visual ads. According to Tanner Elvidge, product manager at WordStream, this integration will have a significant impact on customer ad creation and performance. “Running ads with high-quality images is vital to success in digital advertising,” Elvidge said.
Shutterstock provides licensed photographs, vectors, illustrations, video, and music to businesses, marketing agencies, and media organizations around the world. The company currently has more than 250 million images and continues to add hundreds of thousands of new images each week.
With this integration, WordStream’s Advisor software will now include access to Shutterstock’s extensive image library. WordStream users can select relevant images to create personalized ads for Facebook. According to Elvidge, “The quality and impact of an image alone accounts for about 70% of all clicks on Facebook ads. This integration gives our customers quick and easy access to a huge library of great images at no additional cost. It's a huge win that we expect to see measurable results from.”
WordStream plans to expand the Shutterstock integration to other advertising channels this year. The images will soon be available for use in WordStream’s Smart Ads technology and in Google Display ad creation, as well.
To explore this new feature, start your free trial of WordStream Advisor today.
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