WordStream Acquires Display Tech Provider Algorithmic Ads
May 9, 2017 - WordStream Inc., a leading provider of online advertising software and services, just announced its first acquisition. The Boston-based company, which has been named to the Inc. 5000 list of fastest-growing private companies for four consecutive years, has acquired Algorithmic Ads, a software provider that helps businesses quickly generate effective display ads based on their existing website imagery. This acquisition supports both WordStream’s incredible growth and ongoing mission to make the complex world of online advertising as easy as possible for businesses of all sizes.
California-based Algorithmic Ads has developed easy-to-use software that algorithmically selects content, images, color schemes, and calls to action from existing business assets and then dynamically builds great-looking display ads to fit all ad formats on display networks including Google and Facebook.
WordStream will incorporate this technology into its core online advertising platform, WordStream Advisor, enabling customers to quickly and easily build out high-performance display advertising campaigns for both paid search and paid social networks—all without having to hire or outsource to a visual designer. The end goal is for WordStream customers to manage every aspect of their ad campaigns, across platforms, in one simple dashboard that helps them drive better results.
Algorithmic Ads’ two co-founders, CEO John Marshall and Chief Technology Officer David Prinzing, will be joining WordStream to help drive its expanding display advertising strategy. “WordStream and Algorithmic Ads both focus on helping businesses execute their advertising at a high level even if they don’t have a huge staff or a huge budget,” Marshall said. “We’re really excited to be joining the WordStream team so that our products can evolve together and better serve that core audience.”
“WordStream has seen phenomenal growth over the past several years, and I’m thrilled that we’re now in a position to accelerate our pace of growth even further through acquisitions like this,” said Ralph Folz, CEO of WordStream. “We’re just getting started.”
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WordStream, Inc. provides software and services that help marketers get the maximum results from their online marketing efforts. WordStream's easy-to-use software allows for more effective paid search and social campaigns with the 20-Minute Work Week, a customized workflow that guides marketers through steps that can greatly improve their AdWords, Bing, and Facebook campaigns, plus tools for call tracking, keyword optimization, and more. WordStream also offers an award-winning free PPC tool, the AdWords Performance Grader, which evaluates users' Google AdWords accounts and provides valuable tips for improvement. WordStream is a Google Premier Partner.