WordStream's AdWords Performance Grader Joins the HubSpot App Marketplace

BOSTON, MA – September 26, 2011 – WordStream Inc., a provider of search marketing software and services, has teamed up with inbound marketing platform provider HubSpot to offer the AdWords Performance Grader in the HubSpot App Marketplace.

WordStream’s AdWords Performance Grader is a free tool that provides an instant performance report for any AdWords account, offering users insight into how their pay-per-click (PPC) campaigns are doing compared to similar advertisers, as well as actionable tips for improving results. The tool will now be available to HubSpot users through the company’s App Marketplace, which allows third-party tool providers to integrate directly with the HubSpot platform. HubSpot customers will now have access to WordStream’s unique PPC performance measurement technology right within the HubSpot interface.

Benefits of the New WordStream Tool for HubSpot

HubSpot’s installed user base can now:

  • Easily discover and access WordStream’s AdWords Performance Grader from within the HubSpot interface.
  • Quickly assess the effectiveness of their AdWords campaigns, both on an absolute basis and compared to other advertisers with similar PPC budgets.
  • Get free, actionable advice on how to improve their AdWords results and better align with PPC best practices.

The HubSpot App Marketplace is the largest available application marketplace for marketing software tools today, and WordStream’s AdWords Performance Grader fills the need for sophisticated but easy-to-understand insight into AdWords performance benchmarking.

"The WordStream AdWords Performance Grader is an easy, yet extremely detailed, way for HubSpot customers to optimize their paid search efforts and realize the full benefit of the HubSpot marketing platform," said Arjun Moorthy, VP Business Development at HubSpot. 

About WordStream

WordStream provides search marketing software and PPC services that help marketers get better results from their PPC and SEO efforts. The company's easy-to-use software facilitates more effective paid and organic search campaigns by increasing relevance and Quality Scores in Google AdWords, automating proven best practices, and delivering expert-level results in a fraction of the time. Whether you're new to search marketing or are experienced at PPC management, WordStream's simple tools for better keyword research and organization, AdWords management, and Quality Score optimization can help grow your business and drive better results.