WordStream Launches Second Alerting Tool to Help AdWords Users Save Money

BOSTON, MA – Oct 13, 2011 – WordStream Inc., a provider of search marketing software, today announced the release of its new Pause Keywords Tool, a unique notification system that automatically analyzes a user’s AdWords account on a weekly basis to find hidden keywords that are negatively impacting performance and profitability.

The Pause Keywords Tool is incorporated into WordStream’s groundbreaking AlertStream feature, which provides a customized weekly workflow directing clients to the most impactful activities they can take to improve their pay-per-click (PPC) results.

The Pause Keywords Tool:

  • Uses sophisticated statistical analysis to locate hidden keywords with low Quality Scores and high costs per click that can hurt an advertiser’s ROI.
  • Provides weekly alerts that advise users on which keywords to pause, making it quick and easy to identify problem areas and put a stop to wasteful spending.
  • Makes use of advanced logic to function with or without conversion tracking activated in an account.

The new tool reflects the company’s continuing mission to help small and medium-sized businesses maximize the value of their search marketing dollars, whether or not they have years of search marketing expertise.

“Many businesses struggle to find time to optimize their campaigns,” said Larry Kim, WordStream Founder and Chief Technology Officer. “These alerts make it incredibly simple to devote a few minutes each day and perform actions that have a real impact on PPC results.”

About WordStream

WordStream provides search marketing software and PPC services that help marketers get better results from their PPC and SEO efforts. The company's easy-to-use software facilitates more effective paid and organic search campaigns by increasing relevance and Quality Scores in Google AdWords, automating proven best practices, and delivering expert-level results in a fraction of the time. Whether you're new to search marketing or are experienced at PPC management, WordStream's simple tools for better keyword research and organization, AdWords management, and Quality Score optimization can help grow your business and drive better results.