WordStream Advisor Pricing

For businesses driving calls and leads through online advertising.

What's Included:


  • Reporting
  • Performance Dashboard
  • 20MWW Alerts
  • Google Ads Search & Display Advertising
  • Facebook & Instagram Advertising
  • Bing Search Advertising
  • Smart Ads
  • Easy Tracking (Conversions, Calls, Source)
  • Leads Summary
  • Notes
  • Querystream
  • Keyword Research Tool


  • Unlimited Users
  • Unlimited Accounts
  • Personalized onboarding and training
  • Guided technical implementation
  • Ongoing Chat & Phone Support
  • Quarterly Business Review
  • WordStream HQ searchable knowledge base

Hear From Our Happy Customers

Wordstream has helped us during this unique time of growth as a small business to almost act as a virtual assistant. The 20 minute work week is great alongside their other great suggestions for PPC improvements. The staff over at Wordstream are great as well, checking in periodically to see how the tools are working out or if they can offer any further assistance. I recommend this tool to any business that could use an extra hand optimizing digital marketing.

Greg Underwood
Greg Underwood
Digital Conversion Manager, Freedom Suite Services

WordStream allows us to bring all our PPC together under one platform. I like that we can manage both Google Ads and Facebook within the platform. The 20-minute work week provides suggestions for new keywords and negatives to optimize each campaign. Normally, this would take much longer than 20 minutes so we're happy that WordStream has taken so much of the heavy lifting off our shoulders.

Evanna Payen
Evanna Payen
Guardair Corporation

WordStream takes the guesswork out of ad management, especially if you’re stretched for time. I love the fact that everything is super simple to find and I don’t have to go digging around to get the most important information. The 20 minute work week saves me so much time and helps makes the changes with the biggest impact. I’m completely impressed with my overall experience.

Rachel Probert
Rachel Probert
Marketing Consultant, Disploma-MSC

They're not the only ones! On average, WordStream customers increase click-through rates by 44% and increase conversions by 30%.

Get everything you need to succeed at PPC.

Speak to a representative to bundle software and service today!

Premier Consulting


Managing online advertising can be confusing and hard. Sometimes even the most experienced marketers need an urgent question answered, an extra pair of eyes, or just a helping hand.

Don’t go it alone. Put your digital marketing goals in reach with our best-in-class support plans, tailored to fit your needs as a busy marketer. Want help spotting growth opportunities for your account--and your business? Need hands-on training, execution, and tactical support? Looking for greater insight into a rapidly-changing marketing landscape? Your WordStream specialist can help.

Want to learn more? Talk with your representative to explore how we can empower your marketing and business success.

All Premier Consulting services options include:

  • One-on-one calls with a certified online advertising expert dedicated to learning your business and supporting your growth.
  • Google Ads, Facebook Ads, Instagram Ads, and Bing Ads account guidance to maximize your online advertising success.
  • A quarterly account audit to track progress and highlight all you’ve accomplished.
  • A personalized 90-day road map with concrete steps to keep you focused on your digital marketing goals.
  • Insight into the best practices you need to know to get and stay ahead of your competition.

To learn more about the different levels of Premier Consulting we provide, speak with your representative today. We have a variety of options that can help empower you to achieve your business goals.

Conversion Toolkit


We know you work hard to drive traffic to your website with online advertising. But when studies show that an average of 96% of website visitors leave a site without converting, there’s no guarantee that more traffic equals more sales or sign-ups. Our Conversion Toolkit is here to help!

Convert those leads and make the most of your ad spend using the Conversion Toolkit’s DIY landing pages and pop-ups. Fill your funnel and grow your business—without the overhead of hiring a designer or developer! For just $20/month, you can access additional landing page and pop-up templates and allow more team members to use the tool, maximizing the impact it can make for your business!

With Conversion Toolkit, you get:

  • Time savings: Pre-built landing page & pop-up templates you can quickly customize and use on your website in minutes. No designer needed!
  • A non-mobile site solution: All templates are mobile-friendly, so you can save time and money by avoiding an expensive website rebuild—and capture more leads while they’re on the go!
  • Better leads: Send prospects to customized landing pages that match your ad campaigns to provide a more personal, compelling experience and collect more qualified leads.
  • Behavioral targeting and A/B testing: Conduct granular, audience-based testing across your entire site. (Available with upgrades only)
  • A full marketing funnel: Auto-sync form completions to your email marketing provider and grow your subscriber list.
  • 4 types of dynamic opt-in forms, including traditional pop-ups, embedded forms, sticky bars, scrollboxes, and more!

Frequently Asked Questions

How does your pricing compare with other solutions?

Most PPC management solutions base their pricing on a pure percentage of your PPC spend. WordStream's pricing tiers are designed to help you establish a predictable platform cost.

I'm an agency. Do you have any special offers for agency accounts?

Yes! Agencies get the benefit of an unlimited number of accounts and they are billed based on the aggregated total of all their accounts on a monthly basis. Please call 855-WORDSTRM (855-967-3787) for more information.

What are my billing options? Is there an annual contract?

WordStream has a variety of plans to suit your needs. We believe that it can take time to significantly improve your campaigns, drive higher Quality Scores, and get the most out of our platform. We offer the option to pay monthly or pre-pay annually with a discount.

If I choose the annual Pre-Paid Plan, what happens after that one-year period is over?

Your plan will renew for another year, at the same price, on the one-year anniversary date. If you wish to switch to one of our other plans, you can elect to do so with 30 days' notice prior to your anniversary date.

Are there any additional costs included to start working with WordStream Advisor?

There are no additional costs to get started with WordStream Advisor, only optional services and features you can elect to add on. Options include Premier Consulting for those who want a little more hands on help and best practice consulting. Learn more about Premier Consulting here

What happens if my advertising spend fluctuates from month to month?

WordStream has created tiers that accommodate our customer’s month to month fluctuation in advertising spend. These tiers include a spend limit, which is the total amount that can be spent on advertising across connected platforms, and an overage fee, which is a fee based on a small percentage (between 1 - 10%) of spend over your spend limit. If customers stay within their spend limit, then there are no overage fees. In addition, if customers go over their spend limit it’s easy to upgrade to the next tier in order to avoid overage fees.

Is there a discount for annual plans?

Yes! Our annual (pre-paid) plans are discounted by approximately 20%.

How do I cancel my account?

You may cancel your subscription with written notice, received 30 days prior to the next monthly billing date following your initial subscription commitment.

How do WordStream’s Premier Consulting Services work?

Your representative will help you select a Premier Consulting plan that best fits your business needs. You will be assigned to one of our expert consultants, with whom you’ll book regular appointments. The timing, duration, and focus of your appointments will depend on your Premier Consulting plan. Consulting appointments cannot be rolled over or accrued. 

If you think you need to switch plans, talk with your consultant to explore how we can best support you.

Do you offer a discount for non-profit organizations?

Yes! WordStream offers a 25% discount for non-profit 501(C)(3) organizations on our software and Premier Consulting offerings.

I have more questions. How do I ask?

Check out our full FAQ with answers to frequently asked questions about WordStream Advisor software. Or, call us toll free at 855-WORDSTRM (855-967-3787), Monday through Friday, 9 AM–5 PM EST.