2025 Facebook Ads Benchmarks

Get exclusive access to data from over 1,000 campaigns across 20 industries. Understand where your Facebook ads stand and discover proven strategies to improve your ROI.

Inside the report:

  • Industry benchmarks and year over year trends for key metrics such as click-through rate, cost per click, conversion rates, and cost per lead.
  • Actionable tips to improve your Facebook ad performance.
  • Expert analysis on why Facebook continues to be a stellar advertising channel.

Make data-driven decisions for your Facebook advertising in 2025 and beyond. Get your free copy of the most comprehensive Facebook ads benchmarks report available.

Get your free guide

Your business growth is our goal.

WordStream by LocaliQ is your go-to source for data and insights in the world of digital marketing. And when your business needs a partner to make your goals a reality, LocaliQ provides the growth marketing platform to help you find, convert and keep customers. We create free thought leadership content to help spark inspiration, so we hope this free resource download provides just that. Enjoy!

Find out if your Facebook ads outperform the averages in your industry with this complete 2025 Facebook ads benchmarks report.